Five Gifts You Can Give RIGHT NOW That Won’t Cost You a Penny
Yes, that’s right. It’s holiday and year-end time; a time when bloggers the world over dig deep into their creative toolboxes to write to you about (wait for it) GIFT GIVING. Ho to the hum. Well, I’m sorry to disappoint you, but I am no different, dear reader. I too, am overwhelmed with family and […]
5 Ways to Show You Are Listening For Better Sales
Two of my favorite sayings regarding listening come from my work bestie Bill, who always says, “you have one mouth and 2 ears – do the math” and “you learn more with your mouth closed”. REALLY listening to someone is a true gift. Constantly striving to be a better listener is worth it. When you […]
Content Confidential: Authenticity Boosts Confidence and Sales Results
I was lucky enough to present not once, but twice at this year’s Canon inkjet users thINK conference in beautiful and humid Boca Raton, FL this past week. Yes, I am allowed to call myself lucky, but you’re not as you can read in this post of mine. In both cases, my presentations were collaborations with co-presenters, […]
Back to School Can Be a Fresh Start for You, TOO!
In the next three weeks, my 4 kids will be going back to school. They will get a fresh set of supplies, get a new teacher, a new classroom, and new gear like clothes, shoes, and lunchboxes. Some will get new backpacks if theirs are too small or worn out. They are excited, and so […]
What to Do When the Sales Prospect Goes Dark
Printing company salespeople ask me about a common situation these days: GHOSTING. “What should we do if the sales prospect stops talking to us after we deliver the quote?” Ah, the prospect who “goes dark.” Also known as “ghosting,” going dark is when someone ends a relationship by suddenly and inexplicably cutting off all communication. The […]
4 Email Marketing Problems Direct Mail Solves for Reaching Customers
There’s a strange wind blowing. If you, as a direct mail service provider, prepare and put yourself in the right place the wind will be at your back. Consider this: Goldman Sachs Group recently invested $25 million dollars to integrate direct mail into email-based marketing automation platforms. (Source: PR Newswire) MailChimp, a very popular and […]
Your Clients are Hungry. What Are you Feeding Them Besides Sales?
I was fortunate enough to get to attend a recent Project Peacock event in NYC earlier this month and I have a whole bunch of takeaways for you, but the one I want to focus on today is this: PEOPLE OUT THERE ARE HUNGRY TO LEARN NEW STUFF! The reason that I know this is […]
The Gifts of Sales Failure Make it Simple: Adapt, Evolve or Die
Well, you blew it. At least that’s what your boss just told you. Maybe it was a new client you thought you had in the bag, and they decided to go with another printer. Or you lost a long-time client because you fell asleep at the switch and someone else swooped in and stole them […]
3 Takeaways from HOW Design Live to Help You Connect with Print Customers
Last week I attended my first HOW Design Live thanks to the fine folks at The Association for Print Technologies (APTech) who helped me secure a press pass. Attending a HOW event has been a dream of mine since my advertising days. HOW magazine was (and I assume still is) a must-read to stay current on […]
How I Learned to Stop Ignoring Good Advice and Saved My Career
Many of you know that I am a loyal follower (and now partner) of Bill Farquharson. He has bestowed many pearls of wisdom and advice on me over the years, and I have internalized many of them and in many cases made them a part of what I teach to others. There was one […]
THREE 30-Day Challenges You Can Start TOMORROW
Challenges are all the rage these days. There was the Ice Bucket Challenge, there is the Whole 30 Diet craze and even multiple challenges on Facebook where you post your favorite albums every day for 30 days or post a moment of gratitude every day for 30 days. Which got me thinking…. Why couldn’t we […]
Cannabusiness: Getting HIGH on The Print Supply
Marijuana is Big Business. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana in some form. That is more than half of the U.S. as of today, with more states queuing up to legalize and collect the billions in tax revenue created by cannabusiness. The Legalization of Marijuana is Big Business […]
