Unbox An Experience That Captures The Attention of Your Customers
How many times have you heard the expression, you never get a second chance to make a first impression? I know. It sounds cliché, but it’s true. When you see something that captures your attention, you’re more likely to engage with it, remember it, hang onto it… and even pay for it! Yet when it […]
Happy/Lucky/Successful: Devote Yourself to a Happy Career and You Cannot Fail
I am re-visiting a book that changed my life when I first read it 5 years ago and it is once again making my life better. That Book Is….. The Happiness Project To say that I recommend it would be an understatement. Some of you might think that spending a lot of energy on one’s […]
5 Reasons Why Printers Will NEVER Get Inside an Advertising Agency
Greetings Citizens of The Printerverse. It’s me… though today I’ve swapped-out my Intergalactic Ambassador antennae for my Print Buyerologist hat while I am writing this post. We are 41 days into 2018 and I have been keeping track of the meaningful vs. meaningless marketing material and “cold-call” emails from printers and suppliers that flood 4 […]
Four Love Letters to the Printing Press, from Historical Figures
Love Letter #1 – From a Monastic Scribe in the Middle Ages Dear Printing Press, A lot of people might think that I’d be mad at you, what with you putting me out of a job and all, but I’m going to tell you the God’s honest truth. Working from dusk til dawn 6 days […]
2018 CMYK MANIFESTO: PROVIDING THE PRINT EXPERIENCE
The following topics are over and done with in 2018: SHRINKAGE! There is less print in the world. Deal with it. Darwin called it “Survival of the Fittest.” Your biz, and the communications you produce or create have to be optimized for effectiveness at all times, or you will become extinct. SAVE A TREE? Psst… […]
2017: A Year of Optimism and Awesomeness for Print
I don’t think I can remember a December in which I have been so damn excited! Things are looking up, people. They are looking up for me, they are looking up for my clients, they are looking up for my friends, and I really hope they are looking up for you, too. That is the […]
5 Things Printers Need to Keep an Eye on to Kick A$$ in 2018
Halloween is just barely over, but you would never know it by looking around my house. There is still so much candy everywhere, the bushes still have spider webs on them, decorations have yet to be put away. Did I mention the candy? It’s enough to make a person attempting to live a healthier lifestyle […]
You Have WHAT on Your Bookshelf?
Books. From the time we’re babies, they surround us, with their bright pictures, big words and thick cardboard pages to chew on. Who doesn’t love a good book? What lines your bookshelf will no doubt change and evolve throughout your life, but there will always be titles that withstand the test of time (and teething). […]
Print 17 and Label Expo Europe Provide Industry a Clear Path for Print Business Success
Fall tradeshow season is in full swing in the Northern Hemisphere. This post is about two that I attended so far, and why I believe they should matter to you. PRINT 17 aka GRAPH EXPO in Chicago To start, I have it on good authority that the organizers of Print/Graph Expo are going to stop […]
What You Missed at Print 17
What’s that you say, my friend? You didn’t make it to Print ’17? You were too busy to make it? You didn’t want to spend the money? Hmmm. Well. All I can say is, in the eternal words of Vivian from Pretty Woman, “Big mistake. HUGE.” I am sorry to tell you this, but you […]
How Many Printers Does It Take to Print a Light Bulb?
Q: How many Printers does it take to print a light bulb? A: You don’t know, you don’t print light bulbs… right? Because anyone can print a light bulb. You don’t want to be in the light bulb business. If you are, then you compete with everyone – including online discount light bulb printing factories. […]
Understanding The Magic Inside Your Digital Front End
If you own a digital print device, somewhere in your life is a Digital Front End. The Digital Front End (DFE) is the workflow touchpoint that accepts a print file, commonly a PDF or PostScript file in today’s print environment, and turns that file into a format that the print engine (toner or inkjet) can […]
