Turn Summer Friday’s Into Win/Win Days With Your Customers
I was recently elected to the Board of The Advertising Production Club of NYC (yes WOW, I know!) which has brought me back deep into the agency world. It’s already been amazing reconnecting with people I’ve worked with and making new connections in the short time I’ve been involved. Last week during a call discussing plans for upcoming […]
The Sales Guy Might Not Be as Smart as He Thinks He Is
Hi! I’m Chloe! I just had the most annoying experience, and I think you might have had it without knowing it. Because of what I do I talk to the whole range of sales people. Hardware people, Software people. Color people. Brand people. And, of course, sales people for print companies. For some of the […]
#UKvUSA: Do Print Buyers Care About Social Media
Welcome to #UKvUSA – my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the […]
WWDSD (What Would Dr. Seuss Do?)
As some of you might know, I have 4 kids under the age of 7. And that means I read a lot of children’s books. I mean, A LOT. Which is awesome. And as I have been reading them lately, and trying to come up with something to write about for Deb this month, a […]
#UKvUSA: What Investments Matter to Print Buyers?
Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]
The Exquisite Agony of the Easily Distracted Mind
With everything I am trying to balance in my life right now, it was hard for me to start writing this piece, (true story: It is due TOMORROW) and I am sure that I will get up no fewer than 3 – 5 times before it is finished. I just get distracted. And my brain […]
TRENDING: Today’s Startup Print Customers Are DEMOCOLLABORATING!
We’ve talked about how to woo start up companies and cultivate a love of print. Now that you’ve won a startup customer, there’s more work to be done. First and foremost, you need to understand and manage the “democollaboration” style of today’s young and new companies. Yes, I invented the term, and I’m going to use […]
Web to Print Solutions Benched by New Tech
Guest Post by Alex Almada, Propago YES, we offer the services to help you, but this post is not about that. This post is about why Marketing Asset Management matters and what you as a printer need to know. Web to print, web2print, or W2P, whatever you call it, they all mean the same. What […]
7 Myths of Selling Print to Startups
When you are trying to sell print to a young, new company — especially a startup in the tech sector — you’ll have better luck if you set aside the myths and consider the facts. MYTH #1: The founder is the decision maker. FACT: When you look at the website for a startup (also known […]
Print Media Centr, Domtar Paper and Avanti to present Pre-Conference Program at Xploration® 16
The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success Xplor International, the worldwide electronic document systems association, today announced, a pre-conference program presented by Print Media Centr, Domtar Papers, and Avanti as part of Xploration® 16, being held April 5-7 at the Caribe Royale Orlando in Orlando, Florida. Deborah Corn, Principal at Print […]
6 Things to LOVE About Print Sales
It’s February! The month of love and devotion and heart palpitations and romance. No, not the month of snow storms and iced driveways and snow days and being trapped in a long desolate winter that will never end. No, fine people. Today we are talking about love. I am here with good news for you. […]
4 Signs A Printer’s Website Needs Refreshing
Your website often serves as the initial handshake between your company and your prospects. Are you serving up a strong and confident grip, or does it leave your visitors hoping for just a little bit more? I’ve recently spent a lot of time looking at the websites of various commercial printers, and I have to […]
