3 Takeaways from HOW Design Live to Help You Connect with Print Customers

3 Takeaways from HOW Design Live to Help You Connect with Print Customers

Last week I attended my first HOW Design Live thanks to the fine folks at The Association for Print Technologies (APTech) who helped me secure a press pass. Attending a HOW event has been a dream of mine since my advertising days. HOW magazine was (and I assume still...
5 Reasons Why Printers Will NEVER Get Inside an Advertising Agency

5 Reasons Why Printers Will NEVER Get Inside an Advertising Agency

Greetings Citizens of The Printerverse. It’s me… though today I’ve swapped-out my Intergalactic Ambassador antennae for my Print Buyerologist hat while I am writing this post. We are 41 days into 2018 and I have been keeping track of the meaningful vs. meaningless...

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