The Most Social Cities & Landmarks Per Facebook
Some of these make sense Landmark wise: Times Square, The Colosseum … some of these make sense as being Stadiums and Concert venues so people would “check-in” and there are consistent audiences… but in Oslow, Norway TGIF Friday’s is the social hot spot? They must make one hell of a burger! Any one even been? click […]
Calling all Print-Archists: Take a REAL STAND Against Toshiba’s No-Print Day!
UPDATE: PLEASE NOTE AS OF 6/20/2012 TOSHIBA HAS PULLED THIS CAMPAIGN – PARTLY BECAUSE OF POSTS LIKE THIS AND READERS LIKE YOU! Feel free to read it of course and THANK YOU FOR YOUR SUPPORT OF PAPER & PRINT! Toshiba’s self declared “National No-Print Day” is a marketing scam. It’s an environmental bait and switch […]
Cross Media Creates World's Largest Shoe Store
Take some scanners and a large digital screen, add a healthy amount of Augmented Reality and mix vigorously with Social Media. When compete, scan QR code, proceed directly to mobile checkout, and enjoy your news shoes the next day. You now have the recipe for buying shoes while waiting for your train.
Infographic: The Social Media Gender Divide
The study for this infographic was done in the UK about the UK, so there is that to consider, but seems like the percentages swing the way you would assume they would – except for the gaming category. That was a bit of a surprise. Infographic via : MediaBistro
Video: The Guardian uses "Three Little Pigs" to show how print, online and social media intersect
This is quite brilliant – Black comedy with a spin on a fairy tale, mixed with a poignant message about how quickly print and online worlds collide, mixed with a marketing message that The Guardian has it all covered. A perfect blend of style and substance to enjoy a little 2 min break from the […]
VIDEO Infographic: A Marketer's Guide to Pinterest
This is pretty cool… a video info graphic from MDG Advertising – hmmm infovideo? Well whatever we call it there is no question that the subject matter is clear – Pinterest is here to stay and IF your audience is using it (most likely a good portion is) then you should be too. I know, […]
#PRINTCHAT 2.0 – New Host, New Time, New Opportunities
If you are unaware, in January of 2011 Quad/Graphics created a weekly “tweet-up” for the purpose of exchanging ideas and information within the world of print. Aptly named #PrintChat, word spread through networking circles and soon enough a nice weekly crowd began to gather and participate in intelligent discussions and relevant knowledge sharing. The Background Quad/Graphics founded […]
Zoo Records "Hidden Sound" QR Code Campaign
This QR campaign has all the makings of a Hollywood movie: The Pitch: “Be Cool” meets “Cadillac Records” The Plot: Indy label overcomes all obstacles to create success for itself and its artists. Zoo Records “Hidden Sound” QR Code Campaign by Xath Cruz The problem about chasing medals is that it is often given to […]
6 Ways to Integrate Print with Your Social Media Marketing
Hopefully, this isn’t a new subject for you, and whatever you call it – cross media, multichannel or cross channel marketing – you already have some strategy in place and are executing. If not, well, this is some great info on how to get on board and QUICKLY! 6 Ways to Integrate Print with Your […]
The 6 Pillars of Social Commerce
Brain Solis rocks. In this post he tackles the 6 Pillars of Social commerce which he states are: 1: Social Proof – follow the crowd, 2: Authority – the guiding light, 3: Scarcity- less is more, 4: Liking – builds bonds and trust, 5: Consistency, 6: Reciprocity – pay it forward. The 6 Pillars of Social Commerce: Understanding the psychology of […]
Volkswagen Proves a QR Campaign Can Work
This has all the makings of great guerrilla marketing – a new product, a mystery, and organic buzz from “the people” and the press wanting to be the first to solve it AND pass it along… Who Says QR Codes Don’t Work? Volkswagen Proves Otherwise! by: Barry Cunningham To assist with the unveiling of their […]
The Updated Facebook Page: Top 10 Things You Need to Know
Withe the impending doom of Facebook Pages being switched to the timeline view, Integricity put together this very handy infographic that will solve some of the mystery’s as well as provide specs for profile (if its even called that anymore) images. I didn’t have this info and basically took screen shots to figure mine out… […]
