INFOGRAPHIC: The Value of a Social Following
Oh, so social media makes dollars as well as sense? Most of us know this but it’s still amazing how many companies out there think these channels have nothing to do with them. Good news is that those who have been putting in the time to grow their audiences will be ahead of the game as […]
Infographic: A Case Study in Social Media Demographics
This is a bit difficult to read at least for me as I had to keep scrolling back to read the color key. Also, I have NEVER seen 0-24 as an age demographic bracket and I imagine that would skew things quite a bit. But besides that, there is information in this chart that could […]
Hooray for Hashtags on Twitter
Quite often I am asked about the “pound” sign in tweets referred to as “hashtags” by those of us more in the know of such things. I commonly describe it as a search tool for twitter; a way for users to find conversations about subjects they are interested in, as well as allow others to […]
What caused Grandma to go Social?
Impossible is a word I personally don’t use that often from years of Traffic/Print Production “it has to get done” conditioning, but a few weeks ago I received a Facebook friend request from my Grandmother! This is the same woman who refers to her computer as “the machine,” turns OFF her answering machine when she […]
The 1-800Flowers Valentines Day Social Media Massacre
I must receive at least ten “someone is saying a really bad thing about you” direct message tweets a day. My assumption is that they are from hacked accounts of my followers and there really isn’t a bad mouthing movement going on. If only 1-800Flowers was in the same boat. It appears there was a […]
Looking for work or new customers? PMC wants to help!
Sometimes it isn’t about what you know, but who you know to open doors presently unavailable to you… and PMC wants to help you expand your reach! We are excited to announce our FREE… Meet The Pro’s Videoverse! Based upon the enormous amount of positive feedback we receive from the companies and people we interview […]
Printed Business Cards Based on Facebook Timelines
Well, this is quite a coup for Moo.com! And of course a win for PRINT! According to PrintWeek “Moo.com currently does 100% of its printing in-house on four HP Indigo 5500 presses, although it has previously outsourced its UK print production to its neighbouring Clerkenwell digital printer 1st Byte. Moo expects to manage the bulk of […]
The Importance of Relationships
A few weeks back I shared this very well produced and relevant video on “The Importance of Relationships” by Nick Hancock, a Business Development Manager for the Print Industry in the UK. I followed up with him and he was kind enough to provide us with this article. The Importance of Relationships. by Nick HancockNot wanting […]
The 12 days of Printmas… a Sing-A-Long
Nope, I have already done my holiday caroling in this video for Mohawk Make Ready, so instead I am rotating the table in your direction… It’s your turn to have some fun and share your creative Holiday spirit with all of us!! I have provided lyrics and I’m inviting all of you to make a video […]
Printers: Is Your Online Portfolio Making The Right First Impression?
By now it should be pretty self evident that your website serves as the first impression of your company in many cases. While your capabilities and services are of course relevant, as a Print Producer I usually skip right over that type of information and go directly to your portfolio first. I want to see […]
Heineken’s Social Christmas Tree
Now you can drink your beer and send some holiday cheer to your friends and family and to the world. I tried to use the program but it just kept reloading so I cant share my tree with you now. If you get it to work please let me know by sharing it with us […]
Print Empire Embraces a New Order
Not much to say here other than EVERY company out there should be taking the same approach and formulating a digital strategy. Hopefully, you have read the interview I did with Aaron Shapiro, CEO of HUGE, a Digital Marketing Agency and author of the book Users Not Customers, because this is exactly the shift he is […]
