PMC's Vendor Spotlight: 1/1 Interview with Digital Marketer Aaron Shapiro, CEO of HUGE
With a client roster that read’s more like a Marketers’ holiday wish list, Aaron Shapiro and his global digital marketing agency HUGE have been instrumental in building and developing digitally-driven businesses since 1999. From Ikea to Jet Blue, Mastercard to the New York Times and so many others, I can almost guarantee you have experienced and benefitted from […]
The Singing Telegram Goes Digital
This is genius. A brand associated with “days gone by” revitalizes itself without changing it’s identity or trying too hard to be cool (hello “The Shack”). It’s such a simple and clear line from the telegrams of our grandparents to sending our grandparents digital ones that made me first think why didnt anyone think of […]
Coca-Cola adorns BILLIONS of drinking cups with QR codes
This is Coke’s first US QR Code Promotion and they certainly have gone all out. They are touching upon in store marketing (QR codes on cups and posters), Social Media Marketing (scan of QR goes to a Facebook game) and of course Relationship Marketing – not only in the area of Coke being part of […]
The ROI of Social Media? How about a Print Industry Award!
This story is too cool not to put on blast and teaches a valuable lesson… You never know who is watching! Despite my love/hate relationship with LinkedIn, as a channel for professionals to connect and network I cant deny it’s value or importance. My LinkedIn journey has been pretty remarkable – enough so that it […]
The TV Revolution will be Socialized!
A while back I mentioned in a chat that the next big wave of social media will be integrated with TV, and viola’…. here it is. The current trend of twitter hastags shown during programming, the amount of streaming tweets during live shows like The X Factor and The Voice (which kicked it up to […]
How teenage girls humbled Guy Kawasaki
Guy is just a really cool GUY! and this video pretty much proves that. Even if you have reached the level of notoriety Guy has through writing 20 books, social media and the tech world, he warns not to take yourself too seriously in this video. Good lesson for a few people I’ve come across […]
Have you checked your LinkedIn account settings lately?
This isnt breaking news, there was quite a bit of hooplah over this a short while back when LinkedIn AUTOMATICALLY opted us in for them to allow companies to use our names and images in Social Media Advertising – ie… Deborah Corn likes this product, service etc, along with my profile picture shared with my […]
Selling a $60 dictionary in an online world
This is an AWESOME multi-channel and multi-faceted campaign and a great example of print embracing the digital world as an added value! A Dictionary Updated, and a Campaign to Spread the Word By STUART ELLIOTT TRYING to sell a $60 print dictionary in 2011 is like trying to sell a silent movie. Wait …What’s that? […]
Marketers Struggle to Harness Social Media
The shift of “issues” with Social Media is perhaps a welcome sign that the “why” has finally been answered. Now we are moving to the “what” do we do with all these followers and “how” can we collect data and use in our marketing efforts to maximize ROI. I guess the remaining pieces of the […]
KLM's Live Reply: 140 Employees For 140 Characters
Click the link to see more video responses… but the point is made with the one I have attached below. The marketing campaign is over now but through creativity the message will surely linger, at least for a while. KLM’s method is definitely unique and out of the box, though in my opinion it’s an […]
Infographic: How Big is Blogosphere
Im shocked that only 2% responded as “Corporate” bloggers but maybe they thought of themselves more as full-time or part-time even if they wrote for a company. +++++++++++++++++++++++++++++ By khalid The Blogosphere is growing at rapid pace. Blogging these days is not just about sharing content. Its much more than that. Its about Analytics, trends, […]
Duke Survey: Social Media Marketing Spending On The Rise
Maybe it’s because Ive worked in Advertising almost half my life (yikes just figured that out)… or because I spend more than half my day interacting on some sort of social media platform (including this blog) that I just dont get how any company that has a marketing strategy can overlook the power and value of social […]
