Real-Time Social Conversations Integrated Into Online Display Ads
Ripple6, a division of PointRoll and premier provider of social media solutions for marketers and publishers, today launched two social advertising offerings — Ripple6 Social Ad and Socialite. Social Ad and Socialite incorporate real-time comments from social networking conversations directly into online display ads and, as a result, enhance consumers’ interaction rates with the ads. These […]
The Future of Advertising
The traditional advertising model is broken, argues John Winsor of new-model agency Victors & Spoils. It’s time for the old guard to wake up… “The question for creative agencies is whether they can wake up, react to what’s going on, engage the crowd, and make themselves a part of the new reality.” I posed this […]
How Much Old Spice Body Wash Has the Old Spice Guy Sold?
Isaiah Mustafa, aka “The Man Your Man Could Smell Like,” has clearly broken through all previous viral-video records and achieved pop-icon status. The question is: How much Old Spice body wash has he sold? And the answer is a bit of a mystery. Since Mr. Mustafa lent his sotto voce humor to the production wizardry […]
10 Tips for Corporate Blogging
In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don’t blog, companies should be taking note on how to improve their blog, attract more readers and get more results. But still, a lot of companies with corporate blogs seem to be bogged down in uniformed policies […]
Magazines on the iPad? HP's MagCloud Makes it a One-Click Deal
Magazines on the iPad? HP’s MagCloud Makes it a One-Click Deal. Written by Marshall Kirkpatrick Gorgeous, image-rich magazines with long-form content, published periodically. Sometimes it feels like that’s what the iPad was made for. On its second birthday from inside HP Labs, the do-it-yourself magazine publishing service MagCloud is launching a new feature that lets any magazine […]
You Can Calculate the Value of a Customer Tweet
Ever wonder about the true long-range value of a tweet? Now you don’t have to guess. Just plug a link, phrase, hashtag or screen name into TweetReach.com to get a sense of the reach it’s achieved via tweets and retweets. The cool part: TweetReach doesn’t just reveal how many users passed the information around; it […]
KODAK MARKETMOVER MSP Solutions Webinar Series Back by Popular Demand for Second Half of 2010
ROCHESTER, N.Y., July 15—Following a very successful debut of its free monthly webinar series last fall, Kodak has added a series of new events that will take place through the end of 2010. The MARKETMOVER MSP Solutions Webinar Series is designed to help print service providers as they make the transition to marketing service providers, […]
Old Spice: The Archetype Of a Successful Social Media Campaign
I’m setting the example, and it’s going to be puzzled over and studied and followed, from now on. – John Doe, “Seven.” Although they had quite a different purpose from the homicidal “John Doe” character from David Fincher’s thriller “Seven,” this is probably what the folks from advertising agency Wieden + Kennedy, the one behind […]
Essential Tools for Companies using Social Media
Companies getting started in Social Media are looking for tools to help streamline their efforts and workforce. So we have put together a short list of tools that can help B2B companies in their marketing efforts. Salesforce A web based CRM, Salesforce has led all CRM companies in integrating Social Media to its platform. Some […]
5 Tips for Job Seekers on Corporate Social Networks
There’s a lot of talk these days about using social networks as job search tools as well as sources for recruiters and HR executives to scout talent. Many organizations opt to build secure, private networks for their current and former employees that provide a place for people to connect and refer opportunities, contacts and information […]
Unleash Your Inner Guerrilla Marketer – Social Media Success Tips
Social media is the ultimate energy vs. money marketing tool–put it to work for your business. Jay Conrad Levinson coined the term “guerrilla marketing” in the 1980s, defining it as an approach for “achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.” With four words–energy instead of […]
Coke All Atwitter With Twitter
Only the second brand to sponsor a “trending topic” using Twitter’s promoted tweets, Coca-Cola realized “phenomenal” results from its first paid advertising venture on Twitter, The Financial Times reports. The beverage giant integrated its ads into online discussions last week related to the World Cup and realized 86 million impressions or views of the ads […]