A Super Idea To Save The Reputation Of Print And Paper
For many years the industry has provided a wealth of research, information and resources to address the perception surrounding the sustainability of print and paper. And while these organizations have done an amazing job educating us and helping us have intelligent conversations on the topic, for the most part we have collectively fallen short reaching […]
Does Your Added Value Proposition Include Worthwhile Content?
Take a look at this cool, and very scary Infographic. This is your online attention competition in real-time. Watch it for 10 seconds and see how many tweets, posts, pins, shares, likes, purchases, videos, check-in’s, searches and so on occur. Does your content stand out as the “thing” to click on? Or are you clogging […]
The Agency has Spoken: CIA Joins Twitter and Butters up the Masses with a Sassy Tweet
by Sandy Hubbard Knock, knock? Who’s there? The CIA. What the? Yep, now you can’t even go on Twitter without the Agency dropping by. The official CIA (blue checked for verification) just started a Twitter account. Their first tweet was: “We can neither confirm nor deny that this is our first tweet.” Soon after, the tweet […]
Are Customer Experiences Connected In All Your Channels?
by Chris Echevarria How do you connect across all of your customer experience channels or touch points? As time permits I try to fit in as many Webinars about customer experience as I can. Yesterday there was an interesting one that didn’t quite deliver on its title “The Biggest Customer Experience Challenge: Escaping the Past” – […]
[infographic] Which Social Networks And Posts Work Best For B2B?
I found this infographic on webpronews. It was created using information from The Social Media Benchmarking Report produced by B2B Marketing in association with Circle Research, and is available for sale. Most of the below reiterates what those of us in the social space already know – LinkedIn is where you go to do business, video […]
Why Should I Buy Print From YOU – Part 2
In a recent article, I shared some tips to assist you and your sales team understand what I expect from a Print vendor (well, any vendor for that matter) soliciting my business. And it got me to thinking about how I, as a marketer, spend a good part of my day researching prospects, testing messages, […]
A Dr. Seuss Inspired Guide to Twitter from @Hootsuite
Some things are just genius and speak for themselves! Happy belated 110th birthday Dr. Seuss!! original post here: http://blog.hootsuite.com/a-seuss-guide-to-twitter/
How a Tweet Became a Creative Postcard
By Katherine Tattersfield Greetings fellow print geeks! I’m sure many of you are fed up with Facebook’s constant changes—I know I am. You’ve spent your time and energy building your FB community, only to see your organic reach decline no matter what you do. According to AdAge, roughly 6% of your fans even saw your posts […]
10 Zen Tips for Mastering User Interfaces
How to Quickly Adjust to Navigation Changes in a Cloud-based Program by Sandy Hubbard, Print Futurist Does this sound familiar? You log into your social media platform, web-to-print portal, contact management system, or any subscription-based cloud service, and — ack! — nothing looks the same. Where there used to be words, there are icons. Everything is smaller and […]
How to Market Your Printing Company to Millennials
By Katherine Tattersfield Hey print providers—are you targeting me yet? Maybe you’re ignoring me because I don’t own a business…yet. Well, do so at your own peril. Those of us on the older end of the Millennial spectrum are 30 already. It’s high time you started taking us seriously. We are pushing forward with our […]
Meet Jim Raffel, CEO Of ColorMetrix And Renaissance Road Warrior!
As promised in my LinkedIn group, this year I am going to share a lot of information from, and about our community through PrintMediaCentr. There is no better way to kick this off than to introduce you all to Jim Raffel. I met Jim in person at SGIA Expo 11, (here is video proof) and […]
#PrintBig: Printerview With Washington Graphics
Your resident Print Geek has some very special people to introduce to you today. I met the wonderful Washington Graphics team at #PrintChat, the inkiest Twitter chat in social media land (shameless plug: join us on Wednesdays at 1pm Best Coast Time, 4pm East Coast). Their CEO Bob Morgan and Marketing VP Kate Gansneder impressed […]
