20 Questions With @HeidelbergUS HQ!
Greetings Citizens! I am honored to let you know that I have been invited to Heidelberg HQ in Atlanta to represent the Printerverse at a very cool event on January 29, 2014. I will be sharing the launch of a new product with all of you LIVE through the magic of social media! And after […]
Take the #ONETHING Creative Challenge!
Trish from the FoldFactory.com said it’s her New Year’s Resolution to get you to be more creative in 2014. I share her sentiment, only my call to CMYK action is on the individual level, not the commercial realm. I’ve been a busy print geek lately; I’ll tell you what’s been occupying so much of my […]
First Film Produced Through Social Media Stars PAPER!
When it comes to universal themes, finding your place in the world ranks pretty high in life and in movies. It’s not a surprise to me that paper was used to help communicate that theme in this short film, since what is more universal than paper when you need to communicate? Symbolically, we all start […]
20 Marketing Stats To Consider For 2014 [infographic]
Some pretty compelling reasons to have on online marketing strategy for your business in this infographic by WebDAM – especially related to sharing content, participation on social media, and using video. If you are actively visiting PMC you probably know this already, but since the stats show the more people are visual learners – pass […]
Absolut Originality Campaign Adds NFC To Their Cross Media Marketing Cocktail
Working in advertising for so many years has taught me many valuable lessons about the world. One of the simplest yet significantly important is… BRANDS RULE, and BIG BRANDS EVEN BETTER! For example, an ad agency might have Southwest Airlines as a client, but will drop them like a rock to have American Airlines on […]
Moz.com Owns Online Marketing with Direct Mail
I read about epic direct mail campaigns online all the time. My printer friends often share excellent examples of this highly personal advertising tool on social media; every time I see these posts, I get a little green…with envy. But I finally found myself on the receiving end of an amazing campaign from one of […]
#Inktober – A Social Media Celebration of Ink, Paper, and Art
Have you heard about Inktober? I admit I only learned about this awesome month long event a few weeks ago. As soon I heard about this month long challenge issued by the extremely talented designer/illustrator Jake Parker, I knew my fellow print geeks would want to participate. What is Inktober? Parker started promoting Inktober as […]
Die Cut Business Cards as Creative Problem Solving
Everyone needs a business card that truly represents his or her personality. I got company cards for work, but to me these are an expression of the firm’s brand identity, not mine as an individual. For fun and practice, I decided to design cards for my personal brand as a creative professional. I wrote up […]
10 Examples of ROI in Social Media
Now that Social Media has been around for a minute, people are getting the handle on what is marketing, what is community building, and why both matter in growing an audience. With more ROI data becoming available from those willing to share, it is still important to keep in mind there is no magic wand […]
A Social View Of #PRINT13 From 30,000 Feet
Do you know why the expression is “a view from 30,000 feet?” I didn’t, so I looked it up. The consensus seems to be that it’s a common altitude for air travel, and the highest point in the sky many of us ever achieve. From this vantage point, we are able to see things clearly […]
What Printers Can Learn About Social Media from Skateboarding
By Katherine Tattersfield, Print Geek Since you’re on this site, I think it’s safe to assume that you “get” social media to some extent. Present company excluded, I’ve noticed a lot of printers asking for online marketing advice on LinkedIn. Since my background revolves around digital marketing, my fellow printing industry professionals want to pick my brain […]
Will 2014 Be The Year Of The MSP?
As Print 13 gets closer, one thing that’s perfectly clear is that Print, isn’t just a Print show anymore. Take a look at the exhibitors and their focus, take a look at the co-located events, and take a look at the seminars and sessions being offered. I see evolution, and more important, I see revolution. That’s right […]
