5 Steps for Specifying Eco-friendly Papers
I get asked a lot by my customers what is the most environmentally friendly paper. Many think because a paper has 100%PCW that it must be the best choice for their client – not necessarily so. To make life a little easier for those who really want to be eco-conscious when selecting paper for print, […]
Is Your Direct Mail Optimized for Maximum Postal Savings?
In the past, a mail file that completed the merge process might have just been sent right to the printer, assumed to be 99.9 percent accurate and deliverable. But the brutal fact is most merge processes are only capable of outputting mail files that are 96 percent accurate, meaning 4 percent of mailings will not […]
Inserts expand despite perceived threats
As more marketers move away from print, favoring tactics such as online billing and statements, the insert media marketplace may seem threatened. However, experts say emerging media sources help the channel Since the economic downturn, companies that have a mail resource to leverage are more receptive to including outside advertising in their mail distribution. For […]
35 Tutorials To Get Your Awesome Design Print-Ready
Print design is everywhere around us. You can see it everyday on newspapers, advertisements, brochures, business cards, T-shirt designs, posters. But you need some skills to create good looking, catchy print design and usually it’s not an easy task. In this article you’re going to find some useful tutorials working with print products on Photoshop, […]
The “Irreplaceability” of Direct Mail
With the world abuzz in electronic communications — from Facebook to Twitter to blogging and text messages — there is no shortage of ways to connect. Things are evolving so quickly, that social network sites are now more popular than email (a stat I was reminded of at a conference last week, listening to a […]
Webinar 5/12 – Come Alive with CS5!
On April 12, Adobe announced the availability of Creative Suite 5. Join our free webinar, Come Alive with CS5!, to learn the latest productivity-enhancing features, including how artwork can now be quickly turned into high-quality interactive content. Attendees will also find out how to streamline critical processes like client reviews with CS Review. There are […]
Pitney Bowes Launches Innovative Product at National Postal Forum
…The Connect+ Series is quite the breakthrough product. It is modular and completely field upgradeable, from black & red to full color, as well as speeds and other capabilities. It was developed in close collaboration with HP, who provided the industrial-grade inkjet technology. You can see it in action here. Basically, you can program this […]
Xerox Software Calculates ROI of Direct-Mail Campaigns, Even Before Clicking Print
ROCHESTER, N.Y., Apr 16, 2010 (BUSINESS WIRE) — Print service providers and marketers understand the power and profit that come from personalized marketing campaigns but estimating an expected return on investment (ROI) can be difficult. New software from Xerox Corporation (XRX 10.32, -0.17, -1.62%) makes it easy to measure the effectiveness of transpromotional and direct-mail […]
False dilemmas and forced choices making you a hypocrite?
The false dilemma is: “By using paper to print your email or by receiving paper bills you are knowingly degrading the environment, destroying forests and/or killing trees.” The forced choice is: “Eliminate your use of paper or feel like a guilty hypocrite.” In his newest report, Print vs. Digital Media: False Dilemmas and Forced Choices(download the PDF here), Don […]
Should You Fear the Lacey Act?
Towards the end of a keynote address delivered at the 4th Annual Print Buyers Conference, Gary Jones introduced the crowd to the little-known Lacey Act. An industry-acknowledged expert in sustainable printing, Gary is the director of the environmental, health and safety (EHS) affairs at the Printing Industries of America near Pittsburgh, PA. His primary responsibility […]
Augmented reality a boon for print
A diverse range of marketers, including Calvin Klein and Valpak, have recently used augmented reality ads to add interactive digital elements to their campaigns. Calvin Klein Underwear began running augmented reality ads in editions of GQ on March 23 to promote its Calvin Klein X line. The campaign allows consumers, when they hold the ads […]
PRC Approves Summer Sale II
The Postal Regulatory Commission has approved the U.S. Postal Service’s plan to conduct a Standard Mail Pricing Initiative (also known as the “Summer Sale”) this summer. This is a follow-up to last summer’s inaugural program. Here’s what the program looks like: • Incentive period: July 1 to Sept. 30, 2010. • Products: All Standard Mail […]