New Color-Logic Process Metallic Color swatch chart demonstrates worry-free metallic printing
Color-Logic, http://www.color-logic.com/tech/ developer of the Color-Logic Process Metallic Color System, has announced the availability of a new color chart demonstrating metallic printing produced using the new system. The Color-Logic metallic color chart, with 250 brilliant metallic color swatches, was produced using only five inks, rather than the 250 different inks required with traditional metallic printing […]
The High Cost of Preventable Errors
It’s no secret that the past several years have been difficult for many printing companies. The big problems – declining print sales and persistent low profit margins – have been discussed in a variety of venues. The recent recession has exacerbated the difficulties, but the underlying cause has been a fundamental shift in the ways […]
The All New Print Production Handbook by David Bann
Every aspect of print production is covered in this informative, insightful and revealing book. From traditional printing and binding techniques to the next generation of print and production skills, nothing is left out. Each stage of the creative process is explained within the book in clear, concise text that goes alongside detailed color diagrams. The […]
Agencies position for the rebound
More than any emerging channel or technological development, the most pervasive direct marketing trends in 2009 were shrinking marketing budgets and an ever-tightening belt across the agency landscape. Neither an agency’s size nor its capabilities offered shelter from the storm, as many direct agencies began the year with leaner staffs. Even digital leaders Razorfish and […]
Understanding Printing Turnaround Times
In today’s world where everything takes place on “real time” and “immediate” it’s hard to imagine an industry, such as printing, that orders take time to be processed and shipped. You will be glad to hear that the printing industry is evolving too, and technology has helped a lot. Turnaround times have really changed and […]
Multichannel Marketing Links Consumers Experiences
An online survey conducted by ATG, shows that consumers are using multiple channels to research, shop and purchase, and catalogs area strong driver to the web. Nearly one-third of consumers say they rely on more than three of different channels (online, in-store, print catalogs, mobile devices, customer service reps) from the time they start researching […]
Adobe® Creative Suite® 5 Workshop
Adobe® Creative Suite® 5 Workshop – FREE Monday, May 10, 2010 9:00 a.m.–12:00 p.m. PST Adobe Headquarters 801 N 34th Street Seattle, WA 98103 With the right tools, your creative horizon changes. A tree is still timber, but suddenly in a whole new way. Old ideas germinate again, and new ideas branch into unexpected opportunities. […]
How to Measure Your Direct Mail Campaign’s Success |
Customer acquisition is a critical factor in a company’s growth, and requires even more forethought and strategic action during an economic downturn. Tight marketing budgets and managing costs are the game plan when sales are slow. Even under such trying circumstances, direct mail can play a huge role in getting and retaining customers.Direct mail is one […]
Poster innovation outweighs new media in UK electioneering
Anyone who lives in or has visited the UK over the last fortnight or so (ash cloud permitting) couldn’t fail to notice that there’s a general election going on – the dead giveaway being saturated media coverage of the political tub-thumping. But despite initial projections that this would be the UK’s first social media election, […]
10 cool brochure designs
From the author: Brochures are actually one of my favorite items to design. I love the detail and planning that goes into creating an eye-catching brochure design. But I’m always impressed when I see another graphic artist take a brochure design idea to the next level. Tri-fold brochures are great and serve their purpose, but […]
7 Lessons Web Designers Can Learn from Print
I should begin by stamping out any suspicions that this article in any way presents one profession or design medium over another. As both a print and web designer, I’m familiar with the strengths and weaknesses of each as well as the challenges faced by designers in both industries. I am not making any type […]
Printing Companies are Boosting Productivity by Implementing MIS to Production Workflow Integrations
AT THE dawn of this still relatively new millennium, the printing industry was all abuzz about the concepts of computer-integrated manufacturing, the Digital Smart Factory and lights-out manufacturing. Workflow integration via the job definition format (JDF) became its quest for the Holy Grail. At the center of this automated processing was to be a management […]