Eagle Systems Scores At GRAPH EXPO 2014
by Ellen Manning Vice President Marketing and Sales, Eagle Systems, Inc Eagle Systems exhibited at this year’s Graph Expo and was thrilled at the response from printers worldwide looking to add cold foil to their print and packaging. Many of those attending told our staff they came to the show specifically to see Eagle Systems’ […]
#UKvUSA Why Buyers Will Never Read Your Emails
Welcome to my blogging duel with TEAM UK’s Matthew Parker over at Profitable Print Relationships. Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, and I come from the USA agency world. We used to argue about process, but over the years it has […]
Why Is Toronto’s New Print Community Forum So Different?
TORONTO IS HOT! Not only is it the LARGEST print market in Canada, but it is also host to a new event that looks pretty interesting… and not just because it’s being held in a Chateau! The Print Community Forum is as much a networking event as it is two-day educational retreat to learn about […]
Captain SustainaBill Wants to Help You On International Print Day!
Greetings Citizens of the Printerverse! International Print Day is finally upon us and Wednesday October 8th is going to be an EPIC day of open knowledge sharing through social media around the world! To help get you started, I created the message below for you to download and attach in your email signature and share with your […]
Avoiding The Marketing Creep Factor
by Chloe Mahendra-Fuji, Print Diva I was lurking in #PrintChat this week. The topic was one of my favorite – security. I love talking about security because it brings out the devil in me! Let’s start with the obvious… when you work with personal data you need some security. Even if you aren’t printing financial […]
Why You Should Be At GRAPH EXPO 14 This September
by Jonathan McGrew, edp Preparing for this year’s GRAPH EXPO got me thinking; in recent years trade shows have been challenged to grow—or at the very least stay the same size. Many shows have suffered the ill fate of declining attendance or, worse yet, shutting down completely. Shows like GRAPH EXPO and their management have […]
#PaperFundamentals: Four Amazing Reasons to Attend NPTA’s Paper School At #GRAPHEXPO
by Ande Leslie From beautifully crafted invitations and hand-written notes on luxurious paper, to complex printed pieces using specialty inks and finishes, paper continues to provide a distinctive way to reach prospective and current customers. Learn everything you need to know about #paperfundamentals at Paper School, hosted by NPTA, the National Paper Trade Association, […]
Five Pieces Of Equipment You MUST Have To Be A Book Maker – And One That Is Essential!
By Francis Atterbury Some time ago, I took the decision not to buy or own manufacturing equipment for making our books. I’m not against being a bona fide printer; I have owned and run print shops before. But unless you are in a ‘dead’ industry like letterpress where 1950s equipment represents the best it will ever […]
Print To Trend The Planet Through Social Media And #IPD14!
Hear Ye, Hear Ye, Hear Ye… the official countdown to International Print Day has begun and it’s time to start getting prepared! Here is a recap before we move on… The concept: On October 8, 2014, the global on-line print community will join forces and share information about print and integrated marketing through social media, […]
Yo! A Piece Of Paper Is NOT A Screen!
by Chloe Mahendra-Fuji, Print Diva It happened again today. I opened an InDesign file from a reputable agency and it’s wrong! The brief was that the creative had to include a dozen images, some graphic elements, three type faces and meet the content brief for an eight-page brochure. It wasn’t a big job. There was […]
The Social Media Change Agent And Customer Experience
by Chris Echevarria Over the past few weeks almost everyone I’ve spoken to has made mention about the horrible customer experience example involving a cable company and a dissatisfied customer wishing to discontinue his service. While there are many folks who have had similar experiences with this particular company, myself included, there’s a new weapon in […]
I Speak Print, Yes I Do! I Speak Print, How About You?
By Jonathan McGrew, edp In many ways Print still makes the world go round; if you consider all of the things we print today it is easy to see that it has its place and opportunities—even if the prediction of printing’s demise has been foretold for well over a decade. So I pose the challenge: […]
