Hunkeler Innovationdays 2011 – The Convergence is Coming
Once every two years, followers of the high-volume printing and paper processing industry meet in Lucerne for the Hunkeler Innovationdays. Its importance as a show has risen in recent years by the rapid technological advancements in digital inkjet printing, and like other good shows, the Hunkeler Innovationdays provide glimpses into the future of what we […]
7 red-hot tips for maximizing B2B direct mail conversion
1/ Shape and size… Even if you have an irresistible offer supported by great copy, the way your direct mail piece is presented can still make that critical ‘percentage point’ difference between a good response and a GREAT response. Rather than conforming inflexibly to the standard, single colour A4 letter format, try experimenting with original […]
New service launched to sell surplus cloud computing capacity
A company has launched what it claims to be the world’s first cloud computing marketplace. Toronto-based Enomaly, an Infrastructure-as-a-Service (IaaS) provider, said that the new beta version of its SpotCloud Marketplace Platform provides an easy way for businesses to sell unused cloud capacity. Cloud providers can use SpotCloud to clear out unused capacity and sell […]
Customer relationships improve with data integration
Marketers are using more channels than ever before to effectively reach prospects and customers, including mobile, e-mail, the Web, social media, print and more. As the number of marketing channels used to promote our brand, products and services continues to multiply, so does the number of places used to store data about our target audience. […]
New Publication Paper Price Monitor
by Terry L Choate Jr I have found, throughout the course of my career, that unless publishers have a resource to utilize in which to track accurate paper pricing, many times they find themselves over-paying their printer for the paper that they are consuming and being billed for. I think that while many printers try […]
Location-Based Marketing To Diners To 'Explode'
Restaurants’ use of location-based marketing to promote to and drive consumers to a particular restaurant while they are mobile will “explode” in 2011, predicts research provider Packaged Facts. As consumers’ uptake of location-based services continues to mushroom, with check-in services such as Foursquare, Gowalla, Facebook Places, Twitter geolocation and competitors “not only becoming ubiquitous, but […]
Is mobile marketing right for your business?
Today’s mobile phones offer a smart way for small business owners to engage their customers through mobile marketing. BY TASHA CUNNINGHAM – TASHA@BIZBYTES101.COM…With millions of mobile phones in use around the world, the potential to communicate with current and future clients is limitless. Small business owners can use both SMS (short text messaging) and MMS (multi-media […]
Newsstand Tries Convergence of Technologies
LONDON — A newsstand set to open here next week will sell more than a dozen international editions of Vogue magazine, in languages including English, Russian and Chinese. More than 100 other titles from around the world will line the shelves, with little flags indicating their country of origin. Visitors will be able to browse […]
The Evolving Role of Direct Mail
In a recent survey conducted by Pitney Bowes, mailed communications continue to play an essential role in B2B marketing. Amidst email, sms, web, and more, mail has evolved to become the preferred method of communicating with highly valued prospects. Personalized mail is regarded by businesses as a tool with which to make the client feel […]
Survey: Consumers Want Social Sign-in Option on Merchant Sites
Most consumers get annoyed with having to sign in to a merchant’s website. A recent survey conducted by Janrain research found that 75% of people are bothered by registering on a website and will change their behavior as a result. Among them, 54% said they may leave the site or not return, 17% go to […]
A Multichannel Marketing Roadmap
Forget about managing your relationship with your customer. Today, she manages the relationship with you! by Martha Bush of SIGMA Marketing Group This new fact becomes real in every dialogue or customer interaction you have. When your customer or prospect finds the information they were looking for – or were ready for – they feel satisfied […]
The Magic of Personalized URLs
Personalized URLs, or PURLs, have become an important part of customizing marketing campaigns to specific people, and all sorts of businesses are taking advantage of the benefits. As reported by the Miami Herald, the Miami Heat basketball team uses PURLs for each of its season ticket holders to access their account information through the Heat’s […]
