QR code use has exploded by 1200 percent
Vancouver-based Mobio Identity Systems Inc., the folks behind the Mobio app for Android and iPhone, have just released a report that highlights the QR code use in North America over the last six months of 2010. And it’s huge. We’ve been talking about this innovative new-ish space for a while now, and how marketers, retailers […]
Infographic: The Psychology of Color for Web Design
via The Psychology of Color – Must See for Web Designers [Infographic] | Tech King. One of the most fascinating and overlooked elements web designers tend to overlook is the influence of color on their website visitors. While a color palette may look visually pleasing, is it psychologically pleasing? When you go to design your next […]
What Did We Learn at the 2011 PODi AppForum?
PrintMediaCentr was fortunate enough to have Pat McGrew as our representative at this year’s PODi AppFourm last week in Las Vegas. Here, Pat@PODi rounds up her coverage with some key takeaways from the event… What Did We Learn at the 2011 PODi AppForum? by Pat McGrew, M-EDP, CMP Data-Driven Communication Evangelist If you were following […]
InfoTrends and PRIMIR Need Your Help – and there is a bounty!!!
by Pat McGrew Every year marketers look for data to help sell the solutions that are emerging in the market. Marketers look for data points that prove the anecdotes we all tell each other in the hallway at conferences. The sad truth is that there is very little data in the transaction print space. To […]
1/1: Interview with Marcus Timson, Sales and Marketing Director, FESPA
PrintMediaCentr is proud to be a media sponsor for FESPA Americas and I was able to track Marcus down during his travels to provide some information on the org and the event to share with all of you. I will be attending and I hope to see many of you in a few weeks! Registration […]
New Service Marries Search and Phone
For many small business owners, nothing beats getting a prospect on the phone. And luckily, a new service from Google will let you track how well your search advertising gets your phone ringing. AdWords Call Metrics, being rolled out gradually, lets advertisers measure the number of phone calls generated by individual AdWords campaigns, as long […]
The Annual PODi AppForum Invades Las Vegas
Data, QR Codes, Social Media and Differentiation: Pat McGrew reports exclusively for PMC from the PODi AppFourum For the ninth year the team at Caslon has invited us all to Las Vegas for the PODi AppForum. It’s an event that draws printers of all varieties and the vendors who support them, especially those who have […]
Top 8 Social Media Truths for 2011
Over the last few years, I’ve been gathering social media lessons, both through my own experiences as well as those of others. If you start learning from them now, I hope you’ll find that 2011 will be a more fruitful year in your social media life. Here they are Letterman-style: 8. It’s easy to get […]
1/1: Interview with Alan See, CMO & Vice President at Berry Network Inc.
I first came across Alan See when he began following PrintMediaCentr on Twitter. I checked out Alan’s Twitter page, then cross-checked with LinkedIn, and immediately followed him back. Since that day, I found his information not only informative, but a valuable mix of Web savvy with Marketing and Sales focus that led me to request this […]
Kodak Hosts Discussion on the Future of Book Publishing
Press Release: ROCHESTER, N.Y., Jan. 31—While the book market overall will remain relatively flat over the next three years, digital technologies will provide new opportunities and better processes for content creation, delivery and production. That perspective was one of many shared by participants during an expansive roundtable discussion about the future of book publishing. Held […]
How Sales Has Changed in the Information Age
The Internet and search providers such as Google have revolutionized the way we access and interact with information. Nowhere is this more evident than in our purchasing decisions, whether as consumers considering major appliances for our homes, or as businesspeople considering goods and services for our firms. Our desire for information, the time required to […]
Google's top predictions for display ads by 2015
Google’s top predictions for display ads by 2015 Speaking as part of Advertising Week in Toronto, Google’s managing director, media and platforms, Americas Barry Salzman spelled out seven “bold” predictions for display ads which the company believes will come true by 2015. #1: 50% of display ads will include cost per view video: -With 35 […]
