Q&A: Fiber Testing, Paper, and the Lacey Act
Answers to frequently asked questions about fiber testing, a technology that can help find potentially illegal wood in the paper supply chain. In November 2010, WRI posted “Risk Free? Paper and the Lacey Act” in which we discussed using paper fiber testing to find potentially illegally harvested wood in paper products purchased in the United […]
Increase Business with the Cloud
Part of being a proactive business owner is identifying business goals and determining how to meet those goals in a cost-effective manner using available tools. Some of the most accessible business-growth and improvement tools today are web-based applications that reside in “the cloud” — commonly called “cloud computing.” Wikipedia defines “cloud computing” as, “Internet-based computing, […]
The Next Generation of Print in 2011
In today’s economy the number one priority for every business is revenue growth. Leading print and marketing service providers have learned that working more closely with their customers is critical for success. They are focused on offering services that bring the most valuable to their customers. All of the industry studies support the fact that […]
Should You Run a Groupon Promotion?
If you’re subscribed to Groupon, or one of the now umpteen other daily e-mail blasts offering discounted products from businesses in your neighborhood, it often feels like just one more thing to clog your inbox. But what if you do decide to take them up on a deal? What if you realize, Hey, I do […]
How Social Media Revolutionized Customer Service
It started with online community forums. Then Twitter provided a 140-character voice for people to rant with. But what really shifted customers with questions and complaints from their phones to the Web were Facebook and YouTube. I don’t like giving much credit to Facebook, but there are so many great benefits for small businesses to […]
Virtual model poses with bookstore customers
SEXY may not be the first word that comes to mind to describe Barnes & Noble, but the sex appeal of the bookseller rose considerably this week among some readers of Esquire magazine. A promotion for Esquire magazine allows iPhone users to have their picture taken with a virtual image of the model Brooklyn Decker […]
Finding a job with foursquare Scrabble
A recent university grad from London has taken a creative approach to finding a job in the advertising industry — foursquare Scrabble. He’s picked a few of the top agencies he’d like to work for in London and New York and added letter tiles to the tips at their venues. The tiles are represented by […]
Comparing Competitive Costs – The Way to Win
This question always seems to vex the non-financial folks: how can I sell it cheap? Top management wants to know: are they the low cost producer—or are we—or who is? Manufacturing and purchasing folks want to know: what target do we need to hit on costs, purchase prices, etc.? And in the very beginning, designers […]
Replay Now Available: Adobe Webinar on PDF/VT
PrintMedia Centr was honored to host a webinar today presented by Mark Lewiecki – Senior Product Manager at Adobe on the upcoming PDF/VT technology that will shortly impact the Printing Industry, specifically regarding Variable Data, TransPromo, Direct Mail and the Digital Printing sector overall. A specific list of criteria for attendees was supplied to PMC […]
FCC Launches 'Open Internet Challenge'
The Federal Communications Commission is marketing net neutrality with what it’s calling the Open Internet Challenge. The challenge is designed to encourage the development of software tools that provide consumers with real-time data about their fixed or mobile broadband Internet connection. Though the FCC passed a set of net neutrality rules in December, it will […]
2011: The Year of The Cloud
If your marketing strategy has not yet moved onto the cloud, you risk getting left behind. But what is the cloud? And how beneficial really is this skywards migration? Alex Aspinall investigates Cloud technology: a new dawn for marketers? Findings published recently by The Centre for Economics & Business Research reveal that the further adoption of […]
Today Show Experiments with Augmented Reality
It’s a bird, it’s a plane, no, it’s flying iPhones, swung randomly in the air in search of virtual objects. If you witnessed this scene while visiting Rockefeller Plaza in New York City over the holidays and thought you were going crazy, don’t worry, you just found yourself in the midst of a new, augmented […]
