Facebook COO: Why we have too few Women Leaders
Women are woefully underrepresented in America’s boardrooms — but often they don’t do themselves any favors, says Facebook COO Sheryl Sandberg. While men are busy climbing over each other to reach the top, women tend to be more retiring and less inclined to talk up their strengths and accomplishments. “No one gets the promotion if […]
New Social Media Business Trends for 2011
Social Media is an important aspect to many businesses. Facebook, Twitter, LinkedIn, Flickr, blogs etc., are among the most popular ways to communicate and network. Business owners everywhere are utilizing social media in order to grow and manage their companies. Below is an article from http://venturebeat.com, written by Gary Halliwell, that reviews social media business […]
Buy a Newspaper, Hear an Advertisement
Readers of the Sacramento Bee are in for a treat – if they’re buying from a newsstand that is. Thanks to a company called Innovative Newspaper Marketing Concepts, the Bee’s newsstands do much more than dispense newspapers. The “talking news rack” delivers a 15-second recorded message each time a newspaper is purchased. The “scrolling text news […]
8 Ways to Network During the Holidays to Find a Job
The holidays bring plenty of parties, family gatherings and work functions. That makes the final weeks of the year the perfect time to network, especially if you are looking for a job. Many people opt not to job hunt or network in December because they think no one hires at the end of the year. […]
Infographic: Facebook vs Twitter By The Numbers
Though the overall users bases are substantially different, the rest of the numbers concerning the two services are strikingly similar. What is interesting to note is, as we wrote about a couple of weeks ago, many more people tend to log in to their Facebook account regularly. A bit of a note to you who […]
Word Lens: Where Translation and Augmented Reality Meet
We’ve seen a number of translation tools for iOS devices, but Word Lens strikes us as the most innovative and coolest of them all. The app lets you translate written phrases simply by pointing your iPhone’s camera at them. The app’s optical character recognition technology recognizes the text, which is then translated and shown on […]
Infographic: The Anatomy of a Perfect Landing Page
Via: The Anatomy of a Perfect Landing Page – Formstack.
Infographic: Today’s Cloud Computing Landscape
Cloud computing is a general term for anything that involves delivering hosting services over the Internet. A cloud service has three distinct characteristics that differentiate it from traditional hosting. It is sold on demand, typically by the minute or by the hour, it is elastic – a user can have as much or as little […]
Kraft Foods Online & QR Codes
Image via Wikipedia Mary Sagripanti leads a team of marketing, sales and promotions professionals in developing multibrand, cross-company marketing programs for Kraft Foods retail partners. She recently discussed how insights drawn from consumer behavior at the pre-purchase phase are deployed into a winning shopper marketing initiative at retail. eMarketer: How has the consumer’s path to purchase changed? Sagripanti: The […]
Email & Social Marketing Top 2011 Budget Growth
Fully one-half of businesses (50%) say they plan to increase their marketing budgets in 2011, with much of that spending growth allocated to email, social media, and search marketing, according to a survey from StrongMail. Over four in five surveyed marketers and business leaders (43%) say their companies’ budgets will stay at current levels, and 7% […]
Integrated marketing begins with experience
Direct Marketing News convened a group of professionals in September for a Valassis-sponsored roundtable to discuss issues inherent in creating direct marketing programs. Participants met at Direct Marketing News headquarters in New York, conferring with editor-in-chief Carol Krol over a range of issues including the challenges and advantages in integrating marketing messages; integrating emerging channels […]
How to Build a Referral Engine
Getting a steady stream of referrals is the dream of most businesses. The right kind of referred leads are pure gold. They are often more qualified, less price sensitive, and more apt to refer business once they become a customer. Many business count on some portion of referred business, but few tap this source of […]
