Social Media Is Greater Marketing Priority for Small Businesses
Facebook is now third most important marketing tactic Small businesses, while not yet at the usage levels of their larger counterparts, are warming up to social media marketing, according to a fall 2010 survey from small-business marketing firm Constant Contact. The businesses surveyed overwhelmingly considered word-of-mouth the most important marketing tactic for finding new customers, […]
Transpromo White Paper from Down Under
White paper: A discussion as to the viability of statement white space as an advertising medium… WHY BILL INSERTS KEEP FAILING (AND WHY WE JUST CAN’T STOP DOING IT) Breathing new life into the statement as a way to sell to customers! It just makes sense doesn’t it? Piggy-back on the company’s cost of printing statements, the marketing […]
PMC Launches FREE Global Print & Integrated Marketing Services Directory!
We are happy to announce the launch of PrintMediaCentr’s revamped and user friendly Global Print & Service Directory! http://directory.printmediacentr.com/ Finding resources for your projects or company has never been easier! List your business or search our directory of Print Industry, Integrated Marketing, Social Media and Creative Service providers and suppliers by location and specialty keywords. It’s […]
WhatTheyThink Webinar: Digital Print Trends & PODi’s 2011 AppForum
Join us for this first look at where the industry is going in 2011. To provide insight WTT has invited the Track Chairs from PODi’s upcoming AppForum Conference. These four are frontline practitioners and industry thought leaders. Attendees will learn about the key trends and strategies that represent the most profitable opportunities for 2011. When: […]
Shoot Aliens In Time Square with this Augmented Reality iPhone Game
Augmented reality seems to becoming more and more popular. Here is an augmented reality game that we came across that looked like a lot of fun. Shoot down the aliens before they land! The game is called Look-Up and you get download it from iTunes here. via Shoot Aliens In Time Square with this Augmented Reality […]
Taking Your Invoicing and Accounts Receivable Management Online
A long-standing cash flow dilemma is finding the right balance between getting fast receipt of customer payments and minimizing fees and discounts associated with collecting those payments as quickly as possible. Finding payment methods that fit the needs of your business and offering the options that are right for your customer base adds to the […]
How to Use Collateral Marketing for Sales
The concept of collateral marketing—using brochures and other printed materials that you can leave with a client—can be an effective part of a company’s sales cycle. It’s just a matter of choosing the right pieces. Adding Collateral Marketing to Your Sales Cycle It’s easy to lump collateral marketing and advertising together—you might print up brochures and […]
Apple's iAd iPhone ad network lands in Europe next month
Apple has announced that its iAd mobile advertising network will arrive in Europe next month. The iOS ad network launched in the US in July and has signed up more than half of the top 25 US national advertisers in its first four months of operation, according to Apple. Andy Miller, Apple’s VP of iAd, […]
QR code infographic
According to Nathan King at QR Code Awareness, mobile devices have changed the way consumers access the Internet as well as the way marketers are trying to reach customers. QR codes – which direct you to a website, phone number, SMS or other call to action when scanned with your smartphone – are showing up […]
Ways In-plant Print Shops can Utilize the Parent Organizations Customer Data
The Xplor Document University’s educational road show came to Philadelphia this week, bringing sessions on variable data and inkjet printing. IPG went over to check out the one-day seminar. Though rain and traffic took a toll on attendance levels, the five speakers gave some interesting and thought-provoking presentations during the informal and interactive meeting. Pat […]
Global Business Forum at FESPA Americas Tackles Business Growth Agenda
FESPA Invites North American Print CEOs to Join Exclusive Interactive Event At FESPA Americas (Orlando, Florida, 24-26 February 2011), FESPA will host a two-day Global Business Forum (February 24-25 2011), bringing together printers from North America, Latin America and Europe. The FESPA Global Business Forum is a strategic level event that sets out to develop […]
The Science of the Art of Advertising
Measurement, impact and adland’s torrid pace – Carl Warner Spray mount, X-Acto blades and rubber cement picker-uppers were just some of the tools of our trade when I was hired as an art director at The Richards Group. I suspect there are two generations in this business who view those tools the same way I might […]
