Linotype: The Film
We are excited to announce that we have officially started production on a documentary film about the Linotype typecasting machine. My interest in the Linotype started about six years ago when I was a graphic design student at university. For my senior thesis project, I re-established a letterpress printing area for the graphic design department. […]
The Psychology Behind Making Sales and Setting Price Points
Setting price points and making sales involves a delicate balance between offering value (i.e., what the customer demands) and making profits (i.e., what you need). Here are a few techniques that create value for your customers while keeping your profit margins reasonable. In some cases you can even get your customer to buy considerably more […]
International Freelancers Academy website launched
From release: Hi, it’s Ed Gandia and Pete Savage here with a major announcement… We’re excited (and we think you will be too) because today we’re finally ready to pull back the curtain on what we’ve been working on since International Freelancers Day ended back in September! After the dust settled following that massively successful online video event, we asked […]
Seven Ways to Energize Sales
In this highly competitive marketplace, it’s vital to keep your marketing campaigns fresh, new and on target. This fall, kick your marketing into high gear with this seven-point checklist. 1. Reestablish Listening Posts Smart marketing relies entirely on understanding your customer. You need to know not only who they are and what they buy, but […]
Morgan Stanley's Meeker Sees Online Ad Boom
Mary Meeker will predict a $50 billion online advertising boom in an address at the annual Web 2.0 Summit in San Francisco today. The Morgan Stanley analyst will say as well that mobile commerce may gain market share faster than traditional online retailing. Meeker, 51, is back in demand. She was called “Queen of the […]
Cloudstock: The Woodstock for Cloud Developers – San Francisco, CA 12/6
Cloudstock is an entirely new event designed for one purpose: To bring the top cloud developers and the top cloud technologies together under one roof, to learn from each other, collaborate, innovate, and drive the future of cloud computing. This open, meetup style, free event will feature sessions, demo stations, socializing, and a hackathon, all […]
How The New Facebook Messages & Email System Works
At one end of the spectrum, Facebook says it’s “simple” and “fun.” On the other end, some are saying it’s Facebook’s version of Google Wave. And just about everyone spent the weekend suggesting that it’s a “Gmail killer.” “It” is Facebook’s new, Whatever-you-do-don’t-call-it-email-but-hey-here’s-a-Facebook-email-address-for-you email and messaging system. Facebook says it’s more like chat; and it’s […]
The ACLU Answers Key Questions on Net Neutrality Today at 4PM ET on Facebook
Don’t let the big telecoms trade your free speech for their own profit The Internet has become so much a part of the lives of most Americans that it is easy to imagine that it is immune to change – that it will always remain the free and open medium that it is now. But […]
New Augmented Reality ad campaign for Coke
German restaurant chain Sausalitos has launched a rather clever Augmented Reality campaign. The latest issue of the chain’s magazine carries an ad for Coke Zero that, when viewed via a mobile phone running the Junaio AR browser app, comes to life with animated elements and offers the user a discount offer. This certainly isn’t the […]
Neuromarketing – Ads That Whisper to the Brain
WHAT happens in our brains when we watch a compelling TV commercial? For one thing, certain brain waves that correlate with heightened attention become more active, according to researchers who have used EEGs, or electroencephalographs, to study the brain’s electrical frequencies. Brain waves that signal less-focused attention, meanwhile, tend to subside. In other words, this […]
Facebook expected to launch 'Gmail rival'
Facebook is expected to launch a new messaging system seen as a challenge to Google’s Gmail, Yahoo and Hotmail. The giant social network – which boasts more than 500 million users worldwide – will host a special event in San Francisco on Monday. Unconfirmed reports suggest Facebook could announce its own e-mail address – @facebook.com – […]
New Hyper-Local Network puts video in banner ads
In what’s said to be a first, Interpublic Group local media and marketing shop Geomentum is teaming with digital video distributor Mixpo to create a nationally scalable, ZIP code-level addressable platform to dynamically insert digital video messages into banner ads. The cable industry has been trying to develop a comparable service for its broadband TV […]
