Direct and Indirect 2d Barcodes
via Direct and Indirect 2d Barcodes: Some of the most common questions in my inbox relate to the difference between direct and indirect 2d barcodes, so for those that don’t know already I hope this will help. Direct: The data is embedded in the code. Take for example QR Codes which can be encoded with a […]
What Matters Most in B2B Selling? A Two-Question Quiz
“The Web makes it too easy for your competitor to lure away interested buyers before your people have had a chance to contact them,” warns Steven Woods in a post at the Harvard Business Review blog. And that reality, he argues, demands some fundamental changes in the B2B sales process. To support his case, he […]
Ways a Small Business Can Capitalize on the Growing Social Deals Trend
Every week there seems to be a new social coupon website. Either they’re being added to existing retail sites to clear inventory (think BackCountry.com’s SteepandCheap site) or stand-alone sites in dozens of niches. There are social deal sites that are general: like Groupon, City Deals or Living Social. There are regional sites like the ones […]
1/1: Interview with Mari Smith, Social Media Speaker, Trainer & Consultant
Hi Mari! Thank you so much for taking time out of your extensive schedule to answer a few questions for us. I first became aware of you during the International Freelancers Day Online Conference where I watched your Facebook Marketing Success Secrets for Solo Professionals presentation. I have to admit that prior to that, my […]
IDEAlliance publishes Printing Guidelines Poster 2011
Press release from the issuing company Alexandria, Virginia – IDEAlliance announced today the release of the Printing Guidelines 2011 poster, a joint industry effort sponsored by DEER, IDEAlliance’s non-profit charitable foundation. The 2011 Printing Guidelines Poster is designed to help print buyers and print providers achieve consistent, high quality color printing, according to the latest […]
3 Rules to Follow When Devising Your Social Media Strategy
Social media is a buzz word for all web tools that enable user interaction and networking. These include Twitter, Facebook, blogs and multimedia sharing. A social media strategy, when executed properly, can help companies stay relevant, create brand associations and conversations, interact with customers, and reach previously untapped, prospective customers. A downside of social media […]
IMeet: Making Virtual Meetings Easy And Affordable
If you’re a small business owner, chances are good that you’re using technology in some way, whether with a website, e-mail, or something as rudimentary as a cell phone. But chances are just as good that you could be using technology more — and more productively — without spending a lot of money or adding […]
1/1: Interview with Career Coach Beryl Greenberg
Hi Beryl and thanks for taking the time to answer a few questions for us and for participating as the “prize” in PrintMediaCentr’s Win a Career Coach Contest. Hopefully this interview will serve as some background into you and your services, as well as provide some helpful information for people with career advice needs… and […]
New Poly Letter Wrap Product for Catalogers
The U.S. Postal Service’s new business plan calls on customers and stakeholders to provide it with creative ideas that keep mail an attractive communications tool. Innovative Packaging has one: The supplier of polymer-based substrates to the direct mail and publishing industries has developed a new generation of poly film that offers the properties required for […]
Four ways to green your mailing list
While marketers still consider direct mail to be one of the most powerful ways to connect with customers, it is not considered the most eco-friendly way to do so. However, there are some simple steps that marketers can take to make their direct mail efforts much more sustainable – and effective – according to Brian […]
Slideshare: Social Media for Business
You’re about to see a typical ‘social media for business’ slides, refreshed with updated web statistics and is gorgeously designed that makes you say ‘wow’ as you click. It’s typical but insightful. The deck takes you through the before and after of social media and provides successful business case studies. Most importantly, it provides a […]
Running a Business from Your Mobile
“4.2 billion out of six billion people in the world own toothbrushes, and 4.5 billion people own mobile phones,” was the buzzed about statement at the annual Mobile Marketing Association Forum Asia Pacific conference earlier this year. That’s a pretty bold statement, but it’s one that small businesses should pay close attention to while brushing, […]
