New “Print” Year’s Resolutions We Should All Consider
By Jonathan McGrew, EDP This is the time of year when we all make our resolutions, right? Go back to the gym. Eat healthier. Procrastinate less. But what about your print resolutions this year? At this juncture it would be easy to jump to the green initiatives. Print double-sided, print less or perhaps use FSC […]
Innovation, Personalization And The Cloud + More Predictions For Print In 2015
Greetings Earthlings, Prink Geeks and Citizens of the Printerverse! It’s a new year and while I am sure you have been planning for it, it’s always nice to hear some print prognostications from a wide range of industry pros. You can use this info to validate your direction or adjust it, seek out events to help […]
#UKvUSA: Why Aren’t Buyers Reading Your Blog Posts?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, and I […]
Christmas Card Phones Friends And Family When It’s Opened
via springwise.com Telecoms company O2 has created a Christmas card with an integrated SIM, capable of making a call between sender and recipient. Christmas has always been a time for sharing and connecting with family, and every year marketing agencies across the globe take it upon themselves to remind consumers of this fact. Once in […]
Bookmaking Part 4: Cover and Finishing
If you need to catch up: Bookmaking Part One / Part Two / Part Three By Frances Atterbury Finally, a hand made book has got to be covered. Artisan Books are designed around three criterion: Quality, Beauty and Permanence. Because of this, we bind our books in cloth. However, I’ve bound books in leather, cloth, paper, plastic and wood. The list […]
Bookmaking Part 3: Picking Paper And Grain Direction
Bookmaking Part One / Part Two / Part Four By Frances Atterbury Paper is vital. The paper you choose will have a greater effect on the perception of your work than almost anything else you do and it’s simply untrue to imagine that all papers that look the same unprinted are the same when printed. One of the most […]
#UKvUSA: Three Critical Buying Tasks To Kick-Off 2015
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, and I […]
Bookmaking Part 2: Everything You Need To Know About Sizes And Signatures
Bookmaking Part One / Part Three / Part Four By Francis Atterbury Let me say straight away that I can’t tell you everything you need to know about sizes and signatures. Not only do I not know everything, but it would be a pretty dull thing to know everything about! But, I do know quite about them, so here […]
Why Printers Should Stop Telling People What They Do, And Show Them Who They Are
Video may have killed the radio star, but it’s providing longevity for the promotion of print! Mark my words – VIDEO – will be the most important tool for your marketing communications next year. Let’s kick this off with some numbers you can’t ignore… According to Invodo’s Video Statistics: The Marketers Summary 2014 74% of […]
Print, The Gateway to Doing More Than Ever Possible?
By Jonathan McGrew, EDP When we get to this time of year (my birthday month), it always feels like it is the time to regroup on what has happened over the past 10-12 months. Call it birthday reflection… What I noticed this year watching the Print market and all of the print being produced is […]
Got Books? What Are You Reading?
by Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe, and I’m a book addict. I know… last time I said I was a tradeshow addict.. and I am.. but I am also a book addict. I hate moving because it involves one truck for books and about half a truck for furniture. I love the texture […]
How You Know When The Customer Experience Works . . . Hint: It Is Not Just One Point In Time
by Chris Echevarria As we look to close out yet another year and I reflect on the job that I do for the company, I know there have been high points and low points, things that have worked well for our Customer Experience and those ever-present opportunities for improvement aka OFIs. I always welcome the […]
