SEO for Printers: Strategy Has to Come First
I know a business owner who spent thousands — many thousands — to have his website “search engine optimized” by stuffing it with keywords. Problem was, there was nothing on his site written for real people, only for bots. Furthermore, the site was disorganized, ugly and confusing. Everything seemed so backward from what he […]
#UKvUSA – Whose Responsibility Is It To Educate Print Buyers?
Matthew Parker and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK “procurement” world, and I come from the USA “agency” world. I see his buying experience to be about numbers, and mine to be about a creative process. He has bought print in volumes I […]
Sprout: Use a Pencil, Plant a Pencil, Grow a Plant!
I’ve seen seeded paper that you can plant and grow wild flowers, but never a pencil that you can use to write down your favorite recipes, then plant, and use IN your favorite recipes! Just a nice reminder that us “paper users” are part of this sustainable cycle! From YouTube: What if instead of throwing […]
1/1 Interview With Don Carli On Printed Electronics And The Future Of Packaging And Design
The print industry is filled with characters, and Don Carli is certainly one of them! I met him several years ago at GRAPH EXPO and we ended up talking for a while about sustainability. I would estimate that he said something that either blew my mind or freaked me out several times during our initial conversation, and […]
JWT Brazil Shares Some Secrets Behind The BBQ Bible
Recently I shared a story about the BBQ Bible created by JWT Brazil. I did a little digging and reached out to the Creative department in San Paulo with a few questions – and shortly after received a reply from Maria Eugenia Humberg, Communication & Marketing Director. I did ask if we would be able to get […]
Are Customer Experiences Connected In All Your Channels?
by Chris Echevarria How do you connect across all of your customer experience channels or touch points? As time permits I try to fit in as many Webinars about customer experience as I can. Yesterday there was an interesting one that didn’t quite deliver on its title “The Biggest Customer Experience Challenge: Escaping the Past” – […]
Emerald Packaging Partners Up For Digital Print, Prepress And Profits
Last week a Press Release came through my inbox from HP announcing “Emerald Packaging, Inc. had signed a launch agreement for the HP Indigo 20000 Digital Press, enabling the company to enter new markets and offer its customers the advantages of digital printing.” Ok, cool, nice for them… but not something I would normally write […]
May 12-18th Is Children's Book Week
I must admit I’ve never been much of a reader. I grew up sitting in front of a TV when I wasn’t outside playing manhunt, stickball, stoop-ball, and drinking water from the garden hose! Saturday mornings were all about cartoons and shows like Land of the Lost, Sigmund and the Sea Monsters, HR Pufnstuf <–ok […]
New Print Ad Can Keep Track Of Kids At The Beach With App
When I shared my CMYK Manifesto to Re-Think Print in 2014, this is what I was talking about – x1000! Nivea’s “Protection Ad” created by FCB San Paulo contains a detachable bracelet to put on a child… download an app, synch it to the bracelet and ‘viola beach lo-jack! Parents can decide how far junior can wander […]
Rights, Reuse, Revenue And The Recap from #DAMNY
by Thaddeus Kubis This blog is provided via Print Media Center and Deborah Corn. Deborah set me up with a press pass for the Henry Stewart Event DAM NY May 1-2, 2014 in NYC, and for that I am thankful – and hopefully you will be too. The Print Media Centr community was also able to follow […]
[infographic] Which Social Networks And Posts Work Best For B2B?
I found this infographic on webpronews. It was created using information from The Social Media Benchmarking Report produced by B2B Marketing in association with Circle Research, and is available for sale. Most of the below reiterates what those of us in the social space already know – LinkedIn is where you go to do business, video […]
The Dawn Of Consumer 3D Printing Has Arrived
At 7.2 inches per side, weighing in at 2.2 lbs, and currently going for $299 USD on Kickstarter, the dream of a 3D printer in your home can now be a reality. The Micro is dubbed the “First Truly Consumer 3D Printer”and after reading the specs I can see why. It’s desktop friendly, can be […]
