Three Tech Trends for Print… in 2020 and Beyond
Happy 2020! That number alone sounds pretty futuristic – I’m sure if our child selves were asked what 2020 will be like, many of us would have conjured up images of flying cars, robot helpers, and food replacement pills. Well, we’re not quite there with the flying cars, (although the recent CES show did see […]
Printing United Provides Sweet Revenge For Print Lovers
It has been almost a month since Printing United opened its doors and ushered in a long-awaited trade show that brought much of the industry together under one gigantic convention center roof. Powered by SGIA and NAPCO Media, the show expanded beyond the traditional wide format, screen, and specialty printing offerings found at the annual […]
Help Clients Create Unique Customer Experiences
Years ago when I was on the small initial team developing a brand new software product we hired someone to focus on integrating a help and learning system into the product. He immediately started talking about how we needed to integrate a new concept called human-centered design into the product. After listening to his pitch […]
War and Peace: What Hamilton and The Print Industry Have In Common
After an utterly fantastic Project Peacock event providing Printspiration to a room filled with print customers and PSP’s eager to learn about, and get their hands on the amazing print and paper samples shared by the Peacock Partners, I had some time to actually hang out in Chicago. One of the unexpected activities turned out […]
Team drupa on Innovation and DNA coming to #drupa2020
Deborah sat down with drupa’s Vivien Scheffran and Katharina ‘Coco’ Kramer (and I’m there too!) at Hunkeler Innovationdays in Lucerne back in February, to look ahead to drupa 2020 and even further than that with dna. What will the print industry look like in 10 – 20 years? With drupa, print’s largest global trade fair, […]
Managing Print Marketing Performance with MarTech Stacks
The guys over at chiefmartec have been tracking marketing technologies since 2011. Over that time their list of marketing tech solutions has grown from 150 to over 7,000. That’s 7,000 solutions out there competing for a piece of the marketing budget. This presents a problem for any company: What solutions should I buy so I’m […]
Project Peacock Print Fair; A One-Night Only Pop-Up Event for Print Customers and Printers
The Printerverse – Print Media Centr (PMC) is expanding Project Peacock by taking it beyond the conference rooms of ad agencies and in-house marketing departments and bringing it to intimate event spaces, around the US. Project Peacock, a traveling show-and-tell created by Deborah Corn, the Intergalactic Ambassador to The Printerverse at Print Media Centr, began […]
Project Peacock Peeks: Applications with Canon Solutions America
See some of the print possibilities with inkjet presses from Canon Solutions America. Step up your print marketing game… Peacock Long and Prosper! *********************************** Connect with Canon Solutions America: http://csa.canon.com Request print samples from Canon Solutions America: http://samples.printmediacentr.com *********************************** Project Peacock is produced by Print Media Centr. Connect with the Printerverse: https://printmediacentr.com Project Peacock Peeks […]
Print Media Centr Debuts Project Peacock Peeks; An Educational Video Series for Print Customers and Printers
The Printerverse – November, 2018 – Print Media Centr (PMC) recently expanded the Project Peacock program by taking it beyond the conference room walls of ad agencies and in-house marketing departments and bringing it to screens, everywhere. Project Peacock, a traveling show-and tell created by Deborah Corn, the Intergalactic Ambassador to The Printerverse at Print […]
The Significant Cost of Outsourcing In-House Print Buyers
Among all the useless, and often industry self-generated questions of print relevance is a related topic that doesn’t get much airtime – Print Management Services. Print Management Services come in many flavors, but at the core, these are companies that have workers either placed within or acting as Print Production Managers / Print Buyers for […]
Print and All That’s Good and Decent
Have you noticed that print has become one of the good guys? We’re not selling our data to the bad guys. We’re not setting up algorithms that only benefit our paying customers. We’re not slowing down access to those who can’t afford to get on the information superhighway. Print is good and decent. It’s fascinating […]
Quiet Paper Still Makes Noise in the Market
If I appear in a photo, I look for myself first. Wait. Let me amend that. If I am aware I appear in a photo, I look for myself first. My uncredited guest appearances in the photographs of my wider digital “photo-footprint” are likely to stay beyond my vanity-driven review. I do the same thing […]
