On October 9, 2025, printing professionals worldwide will once again declare their love of print by sharing “printspiration” across social media with the hashtag #IPD25, celebrating International Print Day.
This year’s theme, #PrintSmart, showcases how print in all its forms, when paired with marketing technology, data collection and reporting, and AI, becomes more valuable and measurable for customers and consumers.
#PrintSmart emphasizes:
Integration: combining print with digital tools, tracking, and analytics.
Relevance: creating targeted, personalized, and meaningful print experiences.
Value: demonstrating that print is intelligent, measurable, and ROI-driven.
Sustainability: using smarter materials and processes that reduce waste and environmental impact.
“#PrintSmart is about showing the world that print is most effective when partnered with technology,” said Deborah Corn, founder of International Print Day and Intergalactic Ambassador to The Printerverse at Print Media Centr. “For printers, it unlocks the ability to innovate, work faster, reduce waste, personalize at scale, and prove value with measurable results. For customers, it opens the door to collaboration with knowledgeable printing partners who bring the tools, data, and strategy to enhance outcomes and show how powerfully print drives engagement.”
The official International Print Day 2025 poster, designed by Craig Bower of Design That Rocks, is available now at internationalprintday.org.
The poster features a dynamic QR code powered by Digital Link, connecting users to a virtual assistant that instantly delivers insights on how to #PrintSmart, helping customers see how print + technology deliver stronger outcomes in marketing, sales, education, and communication.
“Print has always delivered messages, but now it can respond,” said Paula Rivero, CEO and Co-Founder of Digital Link. “Our mission is to help the industry print smarter by transforming printed materials into interactive, data-driven conversations that inform, answer questions, build trust, and provide meaningful engagement and loyalty for businesses and brands of all sizes.”
Now in its 11th year, International Print Day has become a global showcase for print’s creativity and innovation, generating more than 200 million social impressions to date.
Join the celebration by downloading the 2025 poster, sharing your own #PrintSmart projects, and helping print trend the planet on October 9, 2025.
Take a technology test drive by scanning the Digital Link dynamic QR code on the poster to access Cleo AI. Join us on October 16 at 1 PM ET to learn more about Digital Link and how they are transforming printed materials into interactive, data-driven conversations that inform, answer questions, build trust, and provide meaningful engagement and loyalty for businesses and brands of all sizes. REGISTER HERE.
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About International Print Day
International Print Day (IPD) is an annual celebration of the global print industry, providing “printspiration” and education through open knowledge sharing on social media. Since 2014, IPD has connected the print and marketing community worldwide, serving as a platform for collaboration, inspiration, and the promotion of print’s value in the modern media landscape.
Learn more at internationalprintday.org
About Print Media Centr
Print Media Centr provides printspiration and resources to its global network of print and marketing professionals through education, events, Podcasts from The Printerverse, ProjectPeacock.TV, and Girls Who Print, a global nonprofit supporting women across their careers in print and graphic communications.
Print Media Centr also produces PrintFM, the world’s first and only 24/7 online radio station for the global print community. PrintFMradio.com streams podcasts, interviews, live programs, and industry news that amplify print’s voices, showcase innovation, and connect audiences worldwide with the people and power of print.
Deborah Corn is the Intergalactic Ambassador to the Printerverse at Print Media Centr and Executive Director of Girls Who Print, a global nonprofit supporting women in the industry. She’s a ‘Print Buyerologist’, international speaker, blogger, and host of Podcasts From The Printerverse. Deborah also leads the Print Production Professionals Group on LinkedIn, the largest print group on the platform.
She is the founder of Project Peacock, an educational initiative that has connected with more than 8,000 print customers, students, and printers through live events, online programs, and streaming video content on ProjectPeacock.TV. She is also the founder of International Print Day, an annual global celebration of print, and the recently launched PrintFM Radio, the first 24/7 global internet radio station dedicated to print and graphic communications.
Through all her work, Deborah delivers printspiration, education, and valuable resources to print and marketing professionals around the world. She’s the recipient of multiple industry honors, including the 2016 Girls Who Print Girlie Award, and serves on advisory boards and technical committees supporting print education and career development, including the Advertising Production Club of NYC, Graphic Communications Education Association (GCEA, Lewis-Clark State College, and Five Keys Schools and Programs.
Connect with Deborah on LinkedIn
Explore Podcasts From The Printerverse
PrintFM Radio: Turn UP the Volume on Print!
Calling all Girls Who Print!! Check out our NEW Member Platform and Program!
ProjectPeacock.TV is streaming PRINTSPIRATION to brands, agencies, students, and printers!
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