This summer was supposed to be my summer of trying new things. I have been talking to a lot of my clients in sales and marketing in print organizations across America. I tell them that to move forward they must change their thinking, be bold, be adventurous, and try new things. I know I should practice what I preach.

Creating a Vision Board for Sales Success

Don’t get me wrong. I tried new stuff. Like….

GaGa Ball it’s a miracle I didn’t sprain an ankle on this one.

RV camping  (Ps: this is my new favorite place in New England……for now)

Balayage Yes. This one was expensive, but like L’Oréal says,” I’m WORTH IT.”

But one project I decided to do for a second (or really 4th or 5th) time was….

A VISION BOARD

Because let me tell you, the last few times I have done vision boards, damn near everything on them has manifested itself in one way or another, in one form or another.

And I can’t argue with that kind of (mystical, questionable, faux) logic.

But seriously, what are some of the benefits of undertaking a project like this? And what the heck even IS a vision board?

Here is an example of one that I stole off the internet

do vision boards work for business success_print media centr

So why should you spend your valuable time and energy (and scissor and glue skills, which may have to be dusted off for the occasion) on this?

Here are just a few of the reasons you might want to give vision boarding a try.

A Vision Board will help you set your intentions(s) – Once you decide what matters to you, what attracts you, and what speaks to you, you can start to create a plan to make some or all of it become a reality. When you are paging through magazines and tearing out images and words that might mean something to you, something that has been missing, lacking, or something you have lost of really want may become more apparent. It is important to do the searching with no preconceived notions and be open to any messages or feelings you may experience.

A Vision board can make you more creative – Simply the act of picking up scissors, glue and some markers may be something that you have not done for yourself in decades. You might be surprised what comes to the surface when you give yourself the time and space to discover.

A Vision Board can provide motivation -Once you have the evidence of what matters to you, it may be irresistible for you, and you just might have to TAKE ACTION. This can be personal, health, relationships, work, education, family, friends, spiritual. There are no boundaries. The only advice I can give is not to ignore something if you have any kind of reaction to it. You can always pare down what goes on the board. When you are searching, more is more.

A Vision Board can increase your chances of success. It is one thing to say that you want to increase your commission by 12% in 2022 because you want new golf clubs, a vacation, or to pay for another year of someone’s college (maybe YOURS?) It is quite another to have a picture of said golf clubs, that sunset over Cinque Terre or that cap and gown and diploma proudly displayed. If you display the board somewhere that you can glimpse it regularly, I promise you it will make those things seem more real and more within your grasp every time you look at them. And I don’t mean you have to look at it daily. This is your tool. Use it however it works best for you.

A Vision Board can bring you focus and determination. Sometimes saying you want to increase sales is not enough. And it is certainly not enough to have someone ELSE tell you that you need to, like a boss or a spouse or a partner. The board might help you see that what you want is within reach, that you have the power to know yourself, understand what matters to you and what you want, and that awareness can help you get to the HOW.

In summary, this project is fun, and creative, and different. A little piece of advice, try to acquire magazines from family and friends that are finished with them, or find them in a Little Free Library or secondhand bookstore. I did all those things and have still spent over $100 on magazines for this round because I had to have the outdoor ones, the decorating ones, and the Real Simple. I feel great about supporting the magazine and print industry, but I certainly can’t make a habit of that!

This is the source of my most recent vision board project which is not yet complete:

Here is my work-in-progress vision board:

See more posts from Kelly


Kelly Mallozzi.2018_print media centrAs a sales and marketing coach and consultant at Success In Print, and Girl #2 at #GirlsWhoPrint, Kelly Mallozzi advocates for graphic arts companies to keep fighting to keep print relevant. She may be irreverent, but what she lacks in convention, she makes up for in smart-assery.

Kelly is a regular co-host on the #GirlsWhoPrint Podcast along with Deborah Corn. She is also a mentor to several future sales stars and she connects to them through the Women’s Print Mentoring Network. Check out her book, co-authored by Bill Farquharson: Who’s Making Money at Digital/Inkjet Printing…and How. Kelly also occasionally guest blogs at Printing Impressions and you can see her most recent posts here.

Connect With Kelly: Twitter @SuccessInPrint and on LinkedIn where she regularly posts and is even often interesting.

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