Mobile marketing is no longer limited to the relatively minuscule screens of our mobile phones. With companies like Apple leading the way, the mobile marketing industry is now evolving to accommodate something it isn’t used to targeting – an audience not holding a mobile phone. But amidst the boom of the tablet computer era, mobile marketers are now being encouraged to think outside the mobile phone box.
Apart from Apple’s mobile computing juggernaut known as the iPad, industry analysts predict the launch of dozens of new tablet computers in the next twenty-four month period. With the arrival of a larger digital canvas upon which mobile marketers can paint, advertisers are already beginning to realize that the most effective way to engage mobile consumers could change markedly in the days ahead.
Without question, the new mobile advertising systems that will accompany devices like the iPad are destined to become the real “game-changers” within the mobile marketing community. And as powerhouse companies like Google and Apple duke it out for the largest chunk of the increasingly competitive and expanding mobile ad space, a plethora of new opportunities will emerge for cutting edge mobile marketers who stand poised to capitalize on the newest turf of mobile advertising – the tablet platform.
See full article at: Mobile Marketing Evolves Beyond the Mobile Phone | CMO.com.