Mobile is red hot this year, but it still won’t be a billion-dollar ad business in the U.S. until 2011, according to new eMarketer estimates.¬†According to a new report, U.S. mobile advertising spending will reach $743 million this year, up a whopping 79% from $416 million the year prior. Mobile spending will cross the $1 billion mark in 2011 with sustained growth, though at slower rates.

Why has mobile seen such a rush in new ad money? Thank Apple.

“IAd has served as a tremendous catalyst in the industry,” said eMarketer mobile analyst Noah Elkin of Apple’s rich-media mobile ad unit, which launched this year at a high-profile press conference in Cupertino, Calif.

But it is Google and its recently acquired mobile-ad network, AdMob, that are projected to propel growth.

Continues at:  Marketing: Mobile to Become a $1 Billion Business in U.S. РAdvertising Age РDigital.

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