create playing cards for marketing your business at a trade show

The title on this one spotlights FujiXerox, which is now Fujifilm Business Innovations, but the story still resonates. A while back the team held a partner event that needed a way to get attendees to visit the sponsor tables. The event planners built a plan that involved beautifully printed playing cards produced on the Iridesse. Each sponsor received a stack of cards with their logo and Iridesse-enhanced images. The goal for attendees was to collect the entire set to access a special gift.

Why watch this episode? You’ll see the beautiful cards and hear some ideas for how playing cards could work for your event! Whether you are virtual, in person, or hybrid, an event that includes a way to spotlight sponsors and incentivize visits becomes easier using this approach. You could have each sponsor submit their own design, or have your designers offer options to them. If you do this over a number of years, your decks can become collector items!

Speaking off card decks, in an upcoming episode we haven’t released yet there are even more ideas for how to incorporate cards into marketing!

To see how it works and what it takes, watch this episode, and explore the whole 70+ playlist here.

If you have the coolest print sample among the work you have commissioned or produced, let me know. I am always looking! Reach out to me! @PatMcGrew on Twitter, on LinkedIn, or  pcm@mcgrewgroup.com all land with me and I’ll be delighted to tell your story!.

See more posts by Pat


Pat McGrew McGrew Group author Print Media CentrPat McGrew helps companies perform better. As Managing Director for McGrewGroup, Inc., she promotes Best Practices for your Business leveraging her work as an executive, marketer, analyst, industry evangelist, and consultant to enable business growth. An experienced professional speaker and author of 8 business books, Pat is also the editor of A Guide to the Electronic Document Body of Knowledge, a regular industry content contributor, host of #PrintSampleTV, and co-host of #ThePrintReport Podcast with Deborah Corn. Pat won the 2014 #GirlsWhoPrint Girlie Award and the 2016 Xplor Brian Platte Lifetime Achievement Award. She is certified as a Lifetime Master Electronic Document Professional by Xplor, and as a Color Management Professional (CMP), CMP Digital, and BrandQ Professional by IDEAlliance. Find Pat on Twitter as @PatMcGrew and on LinkedIn.

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