I could make some points and suggestions about this, but instead Im just going to celebrate the students and their creation, and of course the promotion of the printed word!
The Underground Library from Keri Tan on Vimeo.
Miami Ad School Student Project: A Simple Solution to help New York’s Empty Libraries
(The creators of this idea are students who have no affiliation with the New York Public Library or any public library. This is purely speculative work that was developed as part of a class assignment.)
Now that the internet is available almost anywhere, people are able to do “instant research” to learn about anything on their smartphones. The New York Public Library wants to remind New Yorkers that they are still a valuable resource, and a free service.
NYPL wants to take your usual subway ads and make them into something fun and entertaining. They want to give New Yorkers something productive to do on the subway instead of their everyday people watching.
New Yorkers will be given a free digital book sample to read on their way to work. Once finished they will be informed of the closest libraries so they could finish their story.
Underground Library is a fictional student campaign, thought up by Max Pilwat, Keri Tan and Ferdi Rodriguez, three Miami Ad School students. This video explains how the campaign would work if it were adopted by the client.
Agency: Miami Ad School
Art Directors: Keri Tan & Max Pilwat
Copywriter: Ferdi Rodriguez
5 Responses
This is not only interesting but a great way to market books. You could use multiple tools including VR and 3D which you could initiate with your smart phone. The permission to do this already exists as Amazon has the “Look within the Book” capability to the files are already in some form of HTML format. The question becomes who would do this? This is really a form of Coop advertizing so possibly a consortium of Book Publishers and Distributors. The Technology to execute already exists. The goal would be to sell books in any format so it would drive E or P. If you are a publishers all you want to do is drive readership. We know Print will continue to survive as it is showing in Books so Print would benefit as much as e versions.
John Conley, Vice President Commercial Print and Publishing at Xerox
Wish LA would do this.
Really great idea! This could also be a beneficial ad campaign for bookstores.
12pointsigns OOOH that is a GREAT IDEA!!!! As well think of this… you go to your local coffee shop and there is a poster on the wall of book covers. You tap a cover and get an excerpt. At the end of the excerpt, if you are interested in buying the book you can click to buy and download, or click to buy and have shipped, or click to buy and pick up at the store nearest to you… BOOYA!
dcorn66 Definitely! I wonder how that would affect the sales of printed books?