With the world abuzz in electronic communications — from Facebook to Twitter to blogging and text messages — there is no shortage of ways to connect. Things are evolving so quickly, that social network sites are now more popular than email (a stat I was reminded of at a conference last week, listening to a major “cloud computing” CEO).
Yet, it is ironic and reassuring that my mailbox at home and at work are still brimming with traditional and creative direct mail pieces.
Here are five of my top reasons why direct mail is irreplaceable…outlining the creative tactics that still work to engage and encourage response.
read the full article at: The “Irreplaceability” of Direct Mail – Printing Industry Analysis from WhatTheyThink.
