I have gathered a diversified bunch of print and print media enthusiasts who help me bring relevant and topical information and resources to the Print and Integrated Marketing Service community. Collectively, there is not much in Print and Integrated Marketing we haven’t done and are still doing. Being in the trenches with our audience enables us to provide a current perspective on the industry, engage from personal knowledge and experience, and keep our sense of humors in the mix!
If you would like to lend your voice and share your expertise with our community, I’d love to hear from you. Please contact me to discuss!
Here is a little information about me and my guest bloggers…
Deborah Corn is Principal, Chief Blogger, Social Voice and Intergalactic Ambassador to The PrinterverseTM for PMC. I am also the founder and cultivator of the Print Production Professionals Group on LinkedIn. I am responsible for managing the day-to-day activity on PMC and pretty much everything else! In addition to my PMC responsibilities, I work as a contract Print Production and Integrated Project Manager providing 24 years of experience in print production and advertising agency management. I also work behind the scenes with printers, suppliers and industry organizations to help with their cross media marketing and social media endeavors, speak and present topical sessions at industry events, blog for Printing Impressions, guest blog for Mohawk Paper, Paper Specs, and other industry resources as requested.
Contact me at firstname.lastname@example.org
Sandy Hubbard is the Print Futurist at PMC, co-host of our weekly #printchat on Twitter, and writes for our monthly newsletter. Hubbard is a 24 year veteran of the printing and publishing industry and works to make printing exciting and relevant, and help those in printing and graphic communications become more diversified and strategic while making printing more profitable as an industry.
Joanne Gore writes for our monthly newsletter and has nearly twenty years of marketing and communications experience, including corporate and small office environments. She is a talented and creative marketing professional, always positive and able to see the big picture. Joanne develops lead generation and conversion programs, re-brands product lines, implements social media strategies, manages PR and media relations campaigns, overhauls websites, develops highly targeted marketing campaigns, and delivers results. She graduated as a Graphic Designer and, prior to joining the corporate world, worked in the print industry as an art director, typesetter, and printing consultant. Joanne is a marketing geekette by day, a fitness instructor by night, and a mom 24-7.
Ben Freund is a freelance writer who has written and edited newspapers, magazines, novels, websites, catalogs, comics, and video games, working for clients ranging from growing local businesses to industry-dominating international corporations. He is currently blogging on behalf of Xcel Products, Inc., a manufacturer and converter of printable plastic substrates. He is a graduate of UW-Madison, and in his spare time enjoys reading voraciously and being made to get some fresh air once in awhile by his lovely wife and their neurotic dog.
Rock LaManna answers your questions on our blog and is the President and CEO of the LaManna Alliance. Rock and the LaManna Alliance help printing owners and CEOs use their company financials to prioritize and choose the proper strategic path. Using an approach that provides quantitative and qualitative analysis, his firm provides industry-specific guidance on how to grow a printing business, merge with a synergistic partner, make a strategic acquisition, or create a succession plan. Rock has been in the printing industry over 35 years, and he blogs and produces articles for various industry publications.
Ben Rutter has grown up in the print and publishing environment and guests blogs on PMC. At age 12 he earned his own desk in a magazine newsroom and was known for his brutally honest product and software reviews. Now 15 years old, Ben offers refreshing perspective and straightforward advice to print and marketing companies wanting to understand the under-21 market. Ben’s company, Tomorrow’s Paper, helps small businesses digitally archive and repurpose their printed materials for use on digital channels.
Chris Echevarria is a veteran of the offset analog world who has made her way into the digital space. After starting her career selling film and plates for the Eastman Kodak Company, she moved into marketing. Thanks to the amazing diversity of the graphic arts industry she was able to build her expertise in the UV ink segment, paper and printing equipment both heavy iron and most recently digital. From marketing segment manager, competitve market analyst, product manager and currently as Canon Solutions America’s customer experience manager in Boca Raton, Chris enjoys participating in the changing landscape of the printing industry and has started to blog and tweet in the social media realm.