I have gathered a diversified bunch of print and print media enthusiasts who help me bring relevant and topical information and resources to the Print and Integrated Marketing Service community. Collectively, there is not much in Print and Integrated Marketing we haven’t done and are still doing. Being in the trenches with our audience enables us to provide a current perspective on the industry, engage from personal knowledge and experience, and keep our sense of humors in the mix!
If you would like to lend your voice and share your expertise with our community, I’d love to hear from you. Please contact me to discuss!
Here is a little information about me and my guest bloggers…
Deborah Corn is Principal, Chief Blogger, and Intergalactic Ambassador to The PrinterverseTM for PMC. I am also the founder and cultivator of the Print Production Professionals Group on LinkedIn. I am responsible for managing the day-to-day activity on PMC and pretty much everything else! In addition to my PMC responsibilities, I work as a contract Print Production and Integrated Project Manager providing 25 years of experience in print production and advertising agency management. I also work behind the scenes with printers, suppliers and industry organizations to help with their cross media marketing and social media endeavors. As a noted Print BUYERologistTM I speak and present topical sessions at industry events. I also make time to blog for Printing Impressions and guest blog for Mohawk Paper, and other industry resources as requested.
Contact me at firstname.lastname@example.org
Sandy Hubbard is the Print Futurist at PMC, chief moderator of our weekly #printchat on Twitter, and writes for our monthly newsletter. Hubbard is a 24 year veteran of the printing and publishing industry and works to make printing exciting and relevant, and help those in printing and graphic communications become more diversified and strategic while making printing more profitable as an industry.
Joanne Gore writes for our monthly newsletter and has nearly twenty years of marketing and communications experience, including corporate and small office environments. She is a talented and creative marketing professional, always positive and able to see the big picture. Joanne develops lead generation and conversion programs, re-brands product lines, implements social media strategies, manages PR and media relations campaigns, overhauls websites, develops highly targeted marketing campaigns, and delivers results. Joanne is an industry presenter, currently sits on the board of Xplor Canada, and is a returning mentor for the Ontario Summer Company, a Government initiative for youth entrepreneurship & employment. She graduated as a Graphic Designer and, prior to joining the corporate world, worked in the print industry as an art director, typesetter, and printing consultant. Joanne is a marketing geekette by day, a fitness instructor by night, and a mom 24-7.
Rock LaManna answers your questions on our blog and is the President and CEO of the LaManna Alliance. Rock and the LaManna Alliance help printing owners and CEOs use their company financials to prioritize and choose the proper strategic path. Using an approach that provides quantitative and qualitative analysis, his firm provides industry-specific guidance on how to grow a printing business, merge with a synergistic partner, make a strategic acquisition, or create a succession plan. Rock has been in the printing industry over 35 years, and he blogs and produces articles for various industry publications.
Chris Echevarria is a veteran of the offset analog world who has made her way into the digital space. After starting her career selling film and plates for the Eastman Kodak Company, she moved into marketing. Thanks to the amazing diversity of the graphic arts industry she was able to build her expertise in the UV ink segment, paper and printing equipment both heavy iron and most recently digital. From marketing segment manager, competitve market analyst, product manager and currently as Canon Solutions America’s customer experience manager in Boca Raton, Chris enjoys participating in the changing landscape of the printing industry and has started to blog and tweet in the social media realm.
Jonathan McGrew, EDP, spent his formative years being exposed to Xplor and the Enterprise Output Management & Customer Communications Management (CCM) industries (read high-volume transactional printing). Today, Jonathan is Marketing Communications Manager at Crawford Technologies and responsible for Worldwide marketing. His experience spans data management, branding, print (hardware, software & design), graphic design and marketing communications with specialization in Business to Business (B2B). Jonathan completed his MS in Marketing from the University of Colorado at Denver in December 2013 and was awarded his EDP certification at the Xplor Conference 2013.
Kate Gansneder is the VP of Marketing & Culture at Washington Graphics. She started her career in marketing and business management in 1998. Her experience comes from both the retail and the creative side, where she brings a unique perspective for the print business. In her off time she drinks far too much coffee, spends time with her husband and kids, travels, and consults on business and marketing for creative. You can connect with her all over the web at her AboutMe profile – but don’t forget to follow her on Twitter @PrintingBig.
Marion Williams-Bennett is the Principal of Create Communications, a consulting practice that helps companies in the graphic arts space define, create, and tell their stories. For eight years, Marion managed corporate communications for Pageflex, a leading provider of web-to-print technology. Today, her clients include locr maps, duomedia public relations, Unified Data Development. And while promoting technology is at the heart of what she does, Marion says that what really energizes her is telling stories about the positive impact technology has on the people who use it.