Coca-Cola Transforms Highway Into Outdoor Cinema
Cheers to Ogilvy and Mather, Bogata, for inventing Rush Hour Traffic Jam Cinema! One way to curb road rage, if the movie was good of course. In Bogota’, Colombia, commuters in average spend 4 hours a day stuck in traffic and so the soda-pop giant had a great idea to take advantage of traffic jams […]
U.S. Media Biz To Rise To $1.1 Trillion In 2011
The excerpt below is from a post on MediaPostPublications.com yesterday which you can read in it’s entirety here. I pulled this section out as I thought it would be most relevant to our audience, but the article provides some interesting data related to advertising as well. Seems still there is still no great news for newspapers […]
Out-of-Home Revenues Jump 4.5 percent
Out-of-home advertising revenue grew faster than the economy, as well as many other media, in the second quarter, rising 4.5% to just over $1.9 billion, according to the latest figures from the Outdoor Advertising Association of America. The increase is due, in part, to the expansion of digital out-of-home advertising, but OAAA executives also credited […]
Facial Recognition In Digital Displays Tailor Ads To You
Once the stuff of science fiction and high-tech crime fighting, facial recognition technology has become one of the newest tools in marketing, even though privacy concerns abound. By Shan Li and David Sarno, Los Angeles Times Picture this: You stop in front of a digital advertising display at a mall and suddenly an ad pops […]
