High-Speed Digital Print and Finishing at Hunkeler Innovation Days 2023

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This international print industry event showcases innovations and further developments in high-speed digital print and finishing HUNKELER INNOVATION DAYS FEBRUARY 27 – MARCH 2, 2023 • LUCERNE, SWITZERLAND Learn more here HUNKELER LONG AND PROSPER! Deborah Corn is the Intergalactic Ambassador to the Printerverse at Print Media Centr, a Print Buyerologist, international industry speaker and […]

How Many Printers Does It Take to Print a Light Bulb?

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Q: How many Printers does it take to print a light bulb? A: You don’t know, you don’t print light bulbs… right? Because anyone can print a light bulb. You don’t want to be in the light bulb business. If you are, then you compete with everyone – including online discount light bulb printing factories. […]

So Good They Named It Twice… Will “Share A Coke” Round 2 Deliver?

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It was without doubt a game changer for the digital print industry and direct to consumer campaigns. Coca-Cola’s award winning ShareaCoke campaign broke down the historical barriers between brands and consumers creating a level of personal engagement never seen before and in doing so, increased Coca-Cola’s sales for the first time in 12 years. I […]

Order Up! 3 Ways to Serve Fresh Digital Print to Local Restaurants

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I recently spent some time with HP at Interpack 17 in Germany (watch the videos!). As usual they had a plethora of products and services that are wowing the packaging industry and pushing the packaging envelope way beyond the corrugated box. It’s really cool to get a glimpse of where the “package” is heading, and the huge […]

Personalized Product Marketing: What’s In A Name?

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I was speaking at an event recently. During the Q&A I was asked if I thought we had reached peak personalization? My answer was a firm no. Through the ages, we have added value to many things with the addition of initials – cuff-links, handkerchiefs, shirts, jewellery etc. Even Henry VIII had his current wife’s […]

GRAPH EXPO 2016 Made a Splash for This Millennial Print LOVER

Graph Expo crowd

If you’ve read my last two articles then you know how excited I was to have the opportunity to walk the show floor and attend some of the events at GRAPH EXPO this year. I talked to a lot of people, went to a lot of booths, saw a lot of amazing print technology. There […]

[VIDEO] The Promise of Packaging: Thinking Outside The Box

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This panel focuses on helping printers understand the packaging market and opportunities to enter and/or expand within this printing segment. Panelists: Eagle Systems, Xerox, HP, Chili Publish, RMGT, GPA Download the panel brochure PDF!

[VIDEO] Succeeding With Substrates: The New Roll Of Paper

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This panel focuses on paper as a technology, current and future trends, and helping printers understand the revenue opportunities with new substrates. Panelists: Xerox, Canon, adphos, GPA, RMGT, Fastbind USA Download the panel brochure PDF!