Project Peacock Launches a New Printspirational Platform for Print Customers and Printers Around the World
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project Peacock, is now a free platform accessible 24/7 and available to print and marketing professionals around the world. The new Project Peacock Platform, which is now open for registration, is a one-click destination for print customers and […]
This Labor Day Thank Canada and the Print Industry For Your Day Off!
I resurrect this post every year so we never lose sight that print and the printing industry has significant impact on society – sometimes even bigger than we realize. On Labor Day, while you are grilling away and sipping on a nice cold refreshing cocktail, don’t forget to take a moment to thank Canada and PRINT for […]
3 Takeaways from HOW Design Live to Help You Connect with Print Customers
Last week I attended my first HOW Design Live thanks to the fine folks at The Association for Print Technologies (APTech) who helped me secure a press pass. Attending a HOW event has been a dream of mine since my advertising days. HOW magazine was (and I assume still is) a must-read to stay current on […]
5 Reasons Why Printers Will NEVER Get Inside an Advertising Agency
Greetings Citizens of The Printerverse. It’s me… though today I’ve swapped-out my Intergalactic Ambassador antennae for my Print Buyerologist hat while I am writing this post. We are 41 days into 2018 and I have been keeping track of the meaningful vs. meaningless marketing material and “cold-call” emails from printers and suppliers that flood 4 […]
2018 CMYK MANIFESTO: PROVIDING THE PRINT EXPERIENCE
The following topics are over and done with in 2018: SHRINKAGE! There is less print in the world. Deal with it. Darwin called it “Survival of the Fittest.” Your biz, and the communications you produce or create have to be optimized for effectiveness at all times, or you will become extinct. SAVE A TREE? Psst… […]
How Many Printers Does It Take to Print a Light Bulb?
Q: How many Printers does it take to print a light bulb? A: You don’t know, you don’t print light bulbs… right? Because anyone can print a light bulb. You don’t want to be in the light bulb business. If you are, then you compete with everyone – including online discount light bulb printing factories. […]
GCSF Scholarship Winner Natalie Alcide on Print, Design and Industry Mentors
“This is the best industry in the world.” Those were the words of Natalie Alcide, a young graphic communications student and valedictorian of her class at the New York City College of Technology (City Tech). If you’re an elder in your professional tribe, you’re doing your duty when your heirs speak in this way. I […]
Holograms and Print – An Interview with Scott Manduck of VideoPlusPrint
I (virtually) met Scott Manduck of Video Plus Print a year or so ago. I was exploring the prospect of using video brochures in a campaign. He noticed my interest and sent me a LinkedIn message. We kept in touch and recently I received an email from his company that included a video of a new […]
[VIDEO] The drupa Effect: What’s Next Is Now
This panel focuses on all things drupa – what Alliance partners showed, what they saw, and what the print community needs to know about, products and trend wise, before 2020 rolls along. Panelists: Avanti, adphos, RMGT, InfoTrends Download the panel brochure PDF!
[VIDEO] Print Ninja Warrior: Adapting To The New Game
Print Ninja Warrior: Adapting To The New Game This panel focuses on the state of the industry, the equipment and technology driving unique print applications, and how printers can stay strong and survive like a Print Ninja Warrior! Panelists: Xerox, adphos, Avanti, CHILI Publish, arifiQ, GPA Download the panel brochure PDF!
Look for ME at GRAPH EXPO!! I Want to Show You to the World!
GRAPH EXPO will bring in 400+ exhibitors to Orlando this year! In previous years I have watched the show as best I could via Twitter feed. This year I am excited to announce that I will be flying to Orlando not just as a show floor visitor, but as a part of the action as […]
Beacon Technology: The Next Wave of Interactive Marketing is Here
When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part because several people I had […]