Project Peacock Peeks: Applications with Canon Solutions America
See some of the print possibilities with inkjet presses from Canon Solutions America. Step up your print marketing game… Peacock Long and Prosper! *********************************** Connect with Canon Solutions America: http://csa.canon.com Request print samples from Canon Solutions America: http://samples.printmediacentr.com *********************************** Project Peacock is produced by Print Media Centr. Connect with the Printerverse: https://printmediacentr.com Project Peacock Peeks […]
#UKvUSA: 3 Ways Print Buyers Can Deliver a Happy Holiday Season
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
#UKvUSA: Who Really Chooses Paper?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]
Print Fight Club: Round One Recap And Replay
Last week, with the support of our friends at eLynxx Solutions, I launched #PrintFightClub with the topic “Will Print Management Services KILL In-House/Agency Buyers, Or Save Them?” with panelists Matthew Parker representing Print Procurement Specialists, Jim Fennell representing Print Management Services, and me, Deborah Corn, representing Agency/Marketing Print Buyers. I just listened to the replay […]
#UKvUSA Three Questions Every Print Buyer Should Ask A Print Supplier
Welcome to round three of my blogging duel with Matthew Parker. TEAM USA is claiming victory for the last two rounds based upon your feedback, but TEAM UK is a formidable and knowledgeable opponent and I don’t expect the streak will last! Quickly – here are the rules: Each month Matthew and I formulate a […]
#UKvUSA What Should Printing Companies Sell?
In round one of my blogging duel with Matthew Parker… it’s fair to say #UKvUSA Whose Responsibility Is It To Educate Print Buyers? was won by TEAM USA! Going into round two I am equally as focused for the win, but with an opponent like Matthew representing the UK, it could easily swing his way this time – and every […]
#UKvUSA – Whose Responsibility Is It To Educate Print Buyers?
Matthew Parker and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK “procurement” world, and I come from the USA “agency” world. I see his buying experience to be about numbers, and mine to be about a creative process. He has bought print in volumes I […]
It's time to pull Print Producers into your Marketing efforts!
Now more than ever I believe it’s time for companies that make print equipment and products to re-examine their strategy and start communicating directly to the people who have influence and control over where and how print jobs are produced. By Deborah Corn Recently, I have discovered something pretty amazing along my trade show […]
Making a Case for Relevance in Pricing
Although I have spent most of my adult life in the pursuit of all things print, I am admittedly a TV junkie on the side. Many of the posts I write unrelated to a news article or a blog that sparked an interest are inspired by something I’ve seen on television, and this one is […]