Going Beyond with Helene Blanchette, Global VP of Marketing for Graphic Communication at Xerox
Deborah sat down with Helene Blanchette, Global Vice President of Marketing for Graphic Communication at Xerox, on the Xerox stand at Hunkeler Innovationdays in Lucerne to record this podcast episode: It’s so interesting to hear people who have been in the industry and often a particular company for a number of years talk about their […]
[VIDEO] Team Inkjet: Membership Has Its Privileges
A candid discussion with HP, Canon, Xerox, and Ricoh about their inkjet offerings, what you need to know before you take the inkjet leap, customer inkjet successes, and why investment in inkjet technology is an investment in the future of print. Download the panel brochure PDF!
[VIDEO] Xerox Case Study – Relevancy Delivers Results: a Real World Story
Xerox Case Study Presentation – Printerverse 2016 Even in difficult times, agile marketers and catalogers pull out impressive response rates and sales conversions thanks to relevancy. Learn how leading organizations such as bon prix, a leading international retailer, realized amazing results through a personalized and relevant cover wrap on their catalog. Utilizing past purchase behavior, […]
It’s drupa! Were you there?
Hi! I’m Chloe! I’m just back from that fun fair called drupa – where companies that sell to printers pitch their wares and print buyers and print equipment buyers of all types come to kick the tires, ask questions, and compare technologies. Since that is what the show is for, that’s what I did! I’ve […]
[VIDEO] Print Smart: Evaluating Tools for Saving Time and Money
This Graph Expo panel focuses on tips, best practices for printers to assess their workflows and processes in order to find the right solutions for their business. Panelists from: http://arifiq.com • http://www.avantisystems.com • http://www.chili-publish.com • http://pitneybowes.com • http://www.solimarsystems.com • http://xerox.com/production – Hosted by Deborah Corn
[VIDEO] An ROI River Runs Through It: Mapping Your Multi-Channel Marketing Streams
This Graph Expo panel focuses on helping printers market themselves through print + additional channels by sharing experience and results. Panelists from: http://arifiq.com • http://www.avantisystems.com • http://piworld.com • http://profitableprintreelationships.com • http://xerox.com/production – Hosted by Deborah Corn
[VIDEO] I Can’t Believe It’s Not Offset! Everything You Need To Know About The Inkjet Revolution!
This highly anticipated discussion at Graph Expo touches upon the value proposition of Inkjet, who it’s right for, what you need to know before you buy one, and what are the differences of the presses out there. Panelists: David Murphy http://hp.com/go/inkjetwebpress • Guy Broadhurst https://csa.canon.com • Dustin Graupman http://xerox.com/inkjet – Hosted by Deborah Corn
[VIDEO] Zooming In: Bringing The Value of Digital Print Into Focus
This Graph Expo panel focuses on sharing the amazing and creative marketing that can be achieved with Digital Print through customer success stories. This video had a connection glitch at the end, so it cuts off about 40 secs before the session finished – Sorry! Panelists: http://usa.canon.com • http://www.askgpa.com • http://www.scodix.com • http://xerox.com/production • http://pitneybowes.com – Hosted by Deborah […]
[VIDEO] 50 Shades of YAY! Color Management, Paper and Digital Print
This Graph Expo panel focuses on the value of color management, and how to manage color across multiple devices and substrates. Panelists: http://usa.canon.com • http://hp.com/go/inkjetwebpress • http://hp.com/go/indigo • http://mutoh.com • http://xerox.com/production – Hosted by Deborah Corn
[VIDEO] Breach Is The New Black: Data, Privacy and The Cloud
This Graph Expo panel focuses on helping printers understand how to protect their customers and their data by sharing best practices, tools, and tips. Panelists from: http://arifiq.com • http://www.avantisystems.com • http://www.usa.canon.com • http://pitneybowes.com • http://www.solimarsystems.com • http://xerox.com/production – Hosted by Deborah Corn
Graph Expo Adventures With a 20-Something Print Geek
With a stomach full of butterflies and a heart racing with excitement, I packed up my bags and eagerly started the drive to Chicago to participate in my first Graph Expo ever. I’d already heard a lot of mixed emotions about what to expect over the last couple of months. “It’s getting too small” or […]
1/1 Interview With Dustin Graupman: Xerox’s Chief Inkjet Geek and Soccer Fanatic!
Ok Inkjet fans, we now have a game in progress! Over the past year you have heard a LOT from me about inkjet through my work with HP. I’m happy to report that both Xerox and Canon Solutions America also want to share their stories and knowledge with you, and are participating along with HP on “I Can’t […]