#UKvUSA Five Reasons Why Print Buyers Should Attend Industry Trade Shows
Welcome to round four of my blogging duel with Matthew Parker. TEAM USA is claiming victory for the last THREE rounds based upon your feedback – that’s a 3-0 record!!! TEAM UK is a formidable and knowledgeable opponent, and if he rallies support from his ginourmous fan base I will be singing a new tune (or buying him cake!) […]
#UKvUSA Three Questions Every Print Buyer Should Ask A Print Supplier
Welcome to round three of my blogging duel with Matthew Parker. TEAM USA is claiming victory for the last two rounds based upon your feedback, but TEAM UK is a formidable and knowledgeable opponent and I don’t expect the streak will last! Quickly – here are the rules: Each month Matthew and I formulate a […]
#UKvUSA What Should Printing Companies Sell?
In round one of my blogging duel with Matthew Parker… it’s fair to say #UKvUSA Whose Responsibility Is It To Educate Print Buyers? was won by TEAM USA! Going into round two I am equally as focused for the win, but with an opponent like Matthew representing the UK, it could easily swing his way this time – and every […]
Tips For Shipping Materials To International Markets
by Marc Zazeela Marc Zazeela is a 20-year veteran of international mailing and shipping. He says, “My customers are my friends. They bring issues to me that challenge my imagination and my company’s capabilities. Together, we can discover a unique and creative approach to international logistics.” You can find him on Twitter at @MZazeela or on LinkedIn. So, […]
#UKvUSA – Whose Responsibility Is It To Educate Print Buyers?
Matthew Parker and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK “procurement” world, and I come from the USA “agency” world. I see his buying experience to be about numbers, and mine to be about a creative process. He has bought print in volumes I […]
[infographic] The Five Most Dangerous Creative Productivity Myths – BUSTED!
Our friends at AtTask have produced a series of cool infographics I’ll be sharing here and there. I started with this one because it’s something I am currently being challenged with – TIME MANAGEMENT! #4 in particular strikes a chord. I have to admit then when I worked in Ad Agencies project management tools and […]
Go Global: Tips And Tools For Streamlining International Shipping
by Marc Zazeela Every day, the world is getting smaller and smaller. Businesses are going global. The Internet has spawned a brave new world of business opportunities. Why then, the anxiety about shipping internationally? Many companies find that international orders account for 30% of their total business. Surely, it must be difficult to serve an […]
Are You Pricing Print Without Including Value?
A commodity is defined as something that is bought and sold. Commoditizing is defined as rendering (a good or service) widely available and interchangeable with one provided by another company. As a print customer, those are two different things – if Printers want them to be. We all know how we got here. The economy […]
Print& Webinar Replay And Cited Marketing Data Now Available
Many thanks again to Daniel Dejan and Sappi etc for sharing this information with us! Download PDF’s of the marketing info/data: Print& AR Guide Print& Resources Part 1 Print& Resources Part2 Print& Articles Join our Webinar mailing list and be among the first to hear about our upcoming Webinars and get the goodies before they run […]
1/1 Interview With Daniel Dejan – The Man, The Myth, The Design And Paper Legend!
Ok, so there really aren’t any myths to dispel when it comes to Daniel Dejan. Basically, everything you have read about him, seen about him, heard about him or heard about him from others is true, and yes… he is THAT amazing. There are a few people that make my print geek knees buckle, and […]
Are All Salespeople #CATFISH?
For anyone not up on pop culture, CATFISH was a film about a guy named Nev (pronounced Neeve) who believed he found true love on Facebook only to later find out she wasn’t all she claimed to be. At the end of the movie, we hear a story about how commercial fisherman sometimes place catfish […]
Tips and Tools for Becoming an Integrated Project Manager – Part 2
In my first post on this topic, I gave you a little background info on my PM journey, and then gave you some homework to do before we moved along. This post is going to pick up right where we left off, so let’s start talking about schedules. In addition to a strong personality and […]