Global sales of packaging-related print from digital print-on-demand and wide format presses reached $1.95 billion in 2009 and are expected to climb to $4.05 billion by 2014, according to InfoTrends research. The study reports two major causes for this increase: advances in the productivity, image quality and total ownership cost of digital color printing, and [...]
Nine Reasons Why Digital Packaging is Growing
Digital package printing is poised for big growth as advances in digital printing technology can now feed heightened demand for shorter runs of packages and labels from consumer goods manufacturers. At the same time, while many printing markets are losing share to the Internet, packaging is a market that can’t be digitized. Package printers, converters, [...]
My Dog is a Marketing Genius
My Dog is a Marketing Genius | Alan Blume – Go Virtual Blog. My dog Betsy is a West Highland white terrier, commonly known as a Westie, and she is a marketing genius. Betsy is 14 years old and employs the best possible marketing techniques which we all can and should use. Betsy the Westie [...]
Future of Print: Goodbye QR Codes, I barely knew ya
Odds are you have seen the square shaped, funkier, hipper, cousin of the barcode — the QR Code. Quick Response codes are finally making a splash in the US market this year. Scan the codes with your smartphone to get a coupon, find information, locate a phone number, watch a movie, or whatever else mobile [...]
37% of Retail Products Sold in Sustainable Packaging by 2015
In 2010, 27% of products at major US retailers are estimated to have sustainable packaging. By 2015, this figure is projected to reach 37%, according to the latest issue of EL Insights. “Sustainable packaging” has been regarded as pleonastic because packaging by definition should be functional, efficient, and cost- effective. Only recently, escalating environmental pressures [...]
Redesigning the Coffee Cup
58 billion paper cups are thrown away – and are not recycled – every year. In a contest hosted by Jovoto, and partly sponsored by Starbucks and Core77, the Betacup project has the goal to find the best ideas to eliminate paper cup consumption. What could be a more sustainable alternative? This entry, by Miller Creative, solves [...]
Pack Expo/GMA Conference speakers announced
The Grocery Manufacturers Association (GMA) has named the General Session speakers for the inaugural Manufacturing Excellence Conference (Nov. 1–2, 2010), collocated with PACK EXPO International this fall (McCormick Place, Chicago; Oct. 31–Nov.3); PMMI owns and operates the PACK EXPO family of trade shows. PMMI President & CEO Charles D. Yuska notes that PACK EXPO, with [...]
More Wineries Adopting QR Codes
Last year I wrote about the Portuguese wineries that have adopted QR codes on their wine labels. Recently, I have noticed more wineries adopting this cool new technology. A quick refresher on QR codes for the uninitiated. QR codes are a very useful tool for pointing people to more information about your product. This is [...]
Soccer fans may get a kick out of new beer can
From at-home dispensing systems to high-definition images printed directly on the can, beer packaging is beginning to flex its innovative muscle. South African Breweries Ltd. (SAB), SABMiller plc’s subsidiary in South Africa, is adding yet another twist. To commemorate the upcoming FIFA World Cup soccer tournament, SAB is rolling out a new can with a [...]
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