Three Packaging technologies worth tracking

A number of good ideas and a new technology or two have crossed my desk lately in no particular order. So rather than wait for them to magically assemble themselves into a single-topic column, I’ve decided to present them here in the same manner that they arrived: in no particular order. • On the new […]

ADAM Software & EskoArtwork forge a strategic partnership for the packaging sector

ADAM Software announced details of a new strategic partnership with EskoArtwork. The alliance promises to bring new levels of efficiency and control to the processes involved in producing packaging materials. By coupling ADAM’s technology leadership in digital asset management (DAM) and marketing technologies with EskoArtwork’s proven leadership in technologies and services for the packaging sector, […]

With Kleenex, the Package Is Part of the Product

SALES of facial tissue during the cold and flu season are, appropriately enough, feverish, but not so during the summer. In the four weeks that ended July 12, 2009, for example, revenue for the products totaled $57.8 million, compared with $92.4 million in the four weeks ending Jan. 24, 2010, a difference of nearly 60 […]

Sustainable packaging—what’s next?

Sustainable packaging continues to build momentum. If this concept is to solidify its hold on packaging and influence the way packaging professionals operate beyond the short term, a certain amount of balance is going to be needed where the three so-called “pillars” are concerned. The pillars, of course, are economic return, societal impact, and environmental […]

Free PaperSpecs Webinar July 22, 2010 2:00 p.m. Eastern (11:00 a.m. Pacific)– “Packaging: Tying It All Together”

In this free Webinar, PaperSpecs and Neenah Paper will show designers why packaging is an essential design tool in developing a successful brand today. What is the one vehicle that brings the objectives of branding, protection, organization, theft deterrence, display, marketing, prestige, experience and authenticity together in the ultimate design challenge? Packaging! Successful packaging seamlessly […]

Océ Phantom Code pushes publishing to new horizons

This invisible ink technology provides added value to printed publications where information required to track and trace items with orders is greatly enhanced and where information cannot normally be viewed on a book cover

Packaging experts discuss advances in digital and offset printing for this niche market.

Global sales of packaging-related print from digital print-on-demand and wide format presses reached $1.95 billion in 2009 and are expected to climb to $4.05 billion by 2014, according to InfoTrends research. The study reports two major causes for this increase: advances in the productivity, image quality and total ownership cost of digital color printing, and […]

Nine Reasons Why Digital Packaging is Growing

Digital package printing is poised for big growth as advances in digital printing technology can now feed heightened demand for shorter runs of packages and labels from consumer goods manufacturers. At the same time, while many printing markets are losing share to the Internet, packaging is a market that can’t be digitized. Package printers, converters, […]

My Dog is a Marketing Genius

My Dog is a Marketing Genius | Alan Blume – Go Virtual Blog. My dog Betsy is a West Highland white terrier, commonly known as a Westie, and she is a marketing genius. Betsy is 14 years old and employs the best possible marketing techniques which we all can and should use. Betsy the Westie […]

Future of Print: Goodbye QR Codes, I barely knew ya

Odds are you have seen the square shaped, funkier, hipper, cousin of the barcode — the QR Code. Quick Response codes are finally making a splash in the US market this year. Scan the codes with your smartphone to get a coupon, find information, locate a phone number, watch a movie, or whatever else mobile […]

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