Why Print Businesses Should Wait to Ditch Twitter
The decline of Twitter aka X as a social media platform has had many print businesses and individuals wondering if they should dump their accounts. There are many practical reasons why you may not want to delete your account quite yet. For the sake of expediency, I will refer to “Twitter” and “tweets” rather than […]
Is TikTok Marketing Right for Your Print Business?
“TikTok is just a fad for kids. Kids don’t buy print, so I shouldn’t waste my time thinking about TikTok.” ~ Old-fashioned printing company executive Wrong, wrong, wrong. First of all, TikTok may or may not be appropriate for your print business, but if it isn’t, the reason is NOT that this platform is just […]
How To Boost Your Print Shop’s Open House with Digital Marketing
Hosting an open house event at your print shop is a great way to showcase your capabilities to your prospects and re-engage your current customers. That’s the great part about open houses: They can reignite cold sales funnels and accelerate new and current opportunities. The not-so-great parts of hosting an open house are that the […]
Are Your Print Company Videos Optimized for Search Engines?
Video marketing is hot and print shop video marketing is getting even hotter in 2023. In fact, video is the fastest-growing trend in digital marketing. Why? Because video works. Videos have proven to be 53 times more likely to generate first-page rankings than other traditional SEO techniques. Live, short-form videos shot and edited from a […]
Social Media For Your Print Business (Part 2 of 2)
Executing an effective social media for your print business is easier said than done. After all, social media marketing can be ambiguous. ROI is hard to measure. “Going viral” is close to impossible. So why even try? Because social media, across its various platforms, is and will always be one potential step in your future […]
Improve Public Relations with These 6 Social Media Steps
Many, maybe most, companies still don’t understand how to use social media to improve their business. There are many ways that social media can help: Customer service Identify and engage with prospects Generate prospects with social advertising Public Relations Customer service is arguably the most important of these, but it doesn’t need to take much […]
Should Your Print Business be Advertising on LinkedIn?
LinkedIn advertising is an expensive form of B2B digital advertising. It’s also one of the most cost-efficient. Wait, how can it be both? The answer arises by looking beyond the cost of placing an ad and the potential ROI. LinkedIn ads aren’t for every print business. But if you sell higher-value print to SMBs and […]
Social Media Case Study: Girls Who Print and #PrintHERstoryMonth
This year, for #PrintHERstoryMonth at #GirlsWhoPrint, I had the honor of running the social channels (Twitter, Facebook, and Instagram) and posting in the LinkedIn Group as we celebrated over 50 women who shared their print origin stories and advice for advancing in our industry. I learned a lot. I improved my skills immensely. And I […]
Authority Matters in How You Market Your Printing Company
To stand out online and in your customers’ minds, authority matters. Whether you have the biggest company on the planet or you run the shop down the street, you need “cred” to attract attention. There are two types of attention you want to cultivate. The first form of authority is from real live people, especially […]
Lessons Learned from a Chic-fil-A Integrated Marketing Campaign
Chick-fil-A Direct Mail Case Study – 10 Years Later I was just talking to a client this morning about using direct mail to drive consumers to retail stores and a Chick-fil-A integrated marketing campaign that I read about several years back came to mind. A quick web search surprised me that the campaign I was […]
International Print Day #IPD20 and #GirlsWhoPrint Day go Back-to-Back in 2020
Get Ready for a Double Celebration – International Print Day and Girls Who Print Day Go Back-to-Back The global print community has a lot to look forward to in October, with International Print Day taking place on October 21st, closely followed by Girls Who Print day on October 22nd The Printerverse – International Print Day […]
The Omnichannel Generation – How Young People are Getting Social With Print
Has anyone checked their Screen Time report on their phone lately? I was deeply shamed by my iPhone this week. I’d like to say it was all long-form journalism and educational podcasts, but to be honest, too much of it is pointless scrolling through social media thanks to lockdown-induced boredom. I love being at home […]