Google, Already Dominant in Mobile Search, Isn’t Resting

25th April 2011 by Deborah Corn under Interactive, Marketing, Mobile, Search Marketing, Tips, Tools, Training, Trends

MOUNTAIN VIEW, Calif. — In early 2008, in the early days of the iPhone era, Google engineers began noticing something unusual in the search engine’s logs. Owners of these new phones were doing a huge number of Web searches. But there was a problem: searching on a phone was less than ideal. It was hard [...]

tagged in Cross Channel Marketing, digital marketing, Digital Revolution, Direct Marketing, local search marketing, mobile marketing, Multichannel Marketing, Relationship Marketing, ROI, Software, Technology

Small businesses turn to social, search marketing

16th February 2011 by Deborah Corn under Marketing, Search Marketing, Social Media, Tips, Trends

A growing number of local businesses, facing tight marketing budgets, are turning to search engine marketing and Facebook to promote themselves, according to a survey from MerchantCircle, a social networking site for local business owners. Asked to name the top three most effective marketing methods they use or have used, 42% cited search engine marketing, [...]

tagged in Cross Channel Marketing, Direct Marketing, Email Marketing, local search marketing, Multichannel Marketing, ROI, Social Media Marketing, Technology

Location-Based Marketing To Diners To ‘Explode’

15th February 2011 by Deborah Corn under Marketing, Mobile, Tips, Tools, Trends

Restaurants’ use of location-based marketing to promote to and drive consumers to a particular restaurant while they are mobile will “explode” in 2011, predicts research provider Packaged Facts. As consumers’ uptake of location-based services continues to mushroom, with check-in services such as Foursquare, Gowalla, Facebook Places, Twitter geolocation and competitors “not only becoming ubiquitous, but [...]

tagged in Cross Channel Marketing, Digital Revolution, Direct Marketing, local search marketing, location marketing, mobile marketing, Multichannel Marketing, Relationship Marketing, ROI, Social Media Marketing

New Service Marries Search and Phone

2nd February 2011 by Deborah Corn under Marketing, Mobile, Tips, Tools, Trends

For many small business owners, nothing beats getting a prospect on the phone. And luckily, a new service from Google will let you track how well your search advertising gets your phone ringing. AdWords Call Metrics, being rolled out gradually, lets advertisers measure the number of phone calls generated by individual AdWords campaigns, as long [...]

tagged in Cross Channel Marketing, Direct Marketing, Google, local search marketing, mobile marketing, Multichannel Marketing, Relationship Marketing, ROI, search engine marketing, Technology

1/1: Interview with Alan See, CMO & Vice President at Berry Network Inc.

31st January 2011 by Deborah Corn under Featured, Interview, Meet the Pros, Social Media, Tips, Tools, Training, Trends, Uncategorized

I first came across Alan See when he began following PrintMediaCentr on Twitter. I checked out Alan’s Twitter page, then cross-checked with LinkedIn, and immediately followed him back. Since that day, I found his information not only informative, but a valuable mix of Web savvy with Marketing and Sales focus that led me to request this [...]

tagged in CMO, digital marketing, Direct Marketing, local search marketing, mobile marketing, Print Sales, sales, social media, Social Media Marketing