3 Proactive Plans for Productive Planner Prospecting
Sometime during 2018 a woman walked up to me in the airport and struck up a light conversation about how often she sees me, and we compared our travel schedules while waiting for our pick-ups to arrive. I easily lost in who travels more, but I certainly consider myself a winner since our conversation turned […]
Project Peacock Launches a New Printspirational Platform for Print Customers and Printers Around the World
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project Peacock, is now a free platform accessible 24/7 and available to print and marketing professionals around the world. The new Project Peacock Platform, which is now open for registration, is a one-click destination for print customers and […]
Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline
Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand scheme of things are stopping the spread of the virus, keeping people safe, and caring for those who are sick, it’s OK to miss the little things. Some of mine are: strolling around […]
The Magic of Composition in Your Workflow!
The promise for this next series was to go back to basics, so this edition is all about the magical role of the creative development tools in your workflow. It is an important topic. If the file that will pass through the workflow is not developed so that it can print reliably, everyone in the […]
Getting Physical With The Digital Ether Takeover
According to recent reports, Apple’s investors are urging the iPhone maker to help reduce smartphone addiction among children. While I don’t doubt smartphone addiction may be a thing at the moment, my own usage habits lead me to think this issue will be short-lived. When I’m at home, my smartphone stays on my desk. I […]
Alexa is a Workflow Wizard and Wisdom From IPEX
A while back I wrote a blog on how it wasn’t yet possible to walk up to an Echo Dot or Alexa tower and ask where your print job was. In the blink of an wizard’s eye the RSA folks showed their demo of Alexa reading information passed to her in a news brief format, […]
Print 17 and Label Expo Europe Provide Industry a Clear Path for Print Business Success
Fall tradeshow season is in full swing in the Northern Hemisphere. This post is about two that I attended so far, and why I believe they should matter to you. PRINT 17 aka GRAPH EXPO in Chicago To start, I have it on good authority that the organizers of Print/Graph Expo are going to stop […]
How Many Printers Does It Take to Print a Light Bulb?
Q: How many Printers does it take to print a light bulb? A: You don’t know, you don’t print light bulbs… right? Because anyone can print a light bulb. You don’t want to be in the light bulb business. If you are, then you compete with everyone – including online discount light bulb printing factories. […]
The Day the Workflow Stood Still
The print hardware often gets the blame when there is a shop slowdown. Misfeeds, wrong stock loaded, paper transport issues, and even finishing equipment glitches can pose some challenges. But when the workflow has a problem the challenges can be greater because sometimes no one notices until nothing is flowing. You never want your workflow […]
Alexa! Where’s My Print Job?
When you think about workflow (and I know you do!), how much do you think about automation? The two should go hand-in-hand. But what is a reasonable amount of automation? Should you be waiting until there are Alexa and Echo devices throughout your shop so that you can ask them the status of jobs? Despite […]
How Snapchat Could Help Your Print Sales And More
Lately, many business owners have asked me about Snapchat. Snapchat is a mobile app that is geared to people under age 35, but mostly to teens. It uses storytelling, visuals, sequential imagery, group conversations and other elements that are common to the platforms we know. What’s different about Snapchat is that the posts are temporary. […]
Casting A Spell on Workflow Automation
Over the past couple of months I’ve been to more than a few conferences and vendor events where workflow and workflow automation have been on the agenda. Everyone has a spin on what workflow automation means, but when I listen to their press conferences and look at their offerings, finding end-to-end automation is harder than […]
