Data insight and document solutions specialist Transactis has employed the digital technology of its InfoPrint printer set-up to help it secure a £3m contract with car hire firm Avis Europe. The Whiston, Merseyside-based company has migrated the production of the company’sinvoice and statements from a pre-printed cutsheet to a continuous-feed operation. By using its InfoPrint 5000 [...]
Tag archives for transPromo
Xplor opens registration for sessions at Graph Expo
Xplor Intl, the electronic document systems association, announces the details of its education program to be hosted at Graph Expo 2010, October 3-6 in Chicago. The Xplor Document University (XDU) program will be held on October 5 and 6, during the show. The sessions are: • White Space and TransPromo – A Profitable Combination • [...]
Kodak: Color Fusion is the new TransPromo
Maybe you’ve already heard about color fusion applications? These are applications that combine the power of color offset printing with the versatility of color digital printing, usually inline on an offset press. It’s fascinating technology because it gives owners of offset technology that is still performing well a chance to add some digital technology to [...]
When TransPromo is a Good Idea!
TransPromo can be a good idea when you have the motive, means and opportunity! Last month the conversation revolved around when embarking on a TransPromo course might be a bad idea. I heard from many readers who had examples of TransPromo projects gone awry. The five points identified as reasons why a TransPromo project might [...]
The Key to TransPromo Success – Having the Right Process
It is no secret that transactional documents provide a great marketing opportunity. A study by InfoTrends found that 95 percent of consumers open and read their bills and statements, and spend an average of over two minutes to review each statement. This dedicated time provides a great opportunity for marketers to capture the attention of [...]
