by Camille Corr Chism | Marketing, Packaging
Packaging is designed to contain, protect, and transport products. Packaging provides a fourth purpose – to inform the consumer. The information on a package can be a deciding factor during the 7 seconds an average consumer spends to make a purchase decision. ...
by Camille Corr Chism | Environment, Packaging, Sustainability
Each time I view a post on social media about repurposed packaging, I get a bit nostalgic and think of packaging that was regularly reused in the past. Let me know if you or anyone you know ever kept these packages or any others you know about. I took an informal...
by Camille Corr Chism | Environment, Future of Print, Packaging, Paper, Print Services, Sustainability
The most recent drive towards sustainability motivated many companies to rethink packaging. Popular brands scrutinize the carbon footprints of their products. Packaging received so much attention during the Pandemic that Forbes Designated 2021 – The Year of the...
by Camille Corr Chism | Design, Operations, Packaging, Print Services, Sustainability
Here are some tips I want to share to ensure you have the best packaging for your product. The buzz around sustainability, online shopping, shortages sparked by COVID-19, and the unboxing experience means that packaging has received a lot of attention lately. These...
by Camille Corr Chism | Packaging, Print Sales, Print Services, Sales, Sustainability, Web to Print (W2P)
Past Catalog sales existed in the mid-1600s for seed and book sales, by the last half of the 1800s, mail-order businesses were well established in Europe. Trains shipped products to distant customers in barrels, bins, and boxes. Companies such as Tiffany’s, Sears, and...
by Camille Corr Chism | Environment, Packaging, Print Services, Sustainability
The Pandemic of 2020 brought awareness to sustainable packaging. Sustainability may be a new concept to the average person; however, in the print and packaging industry, this has been a high priority for decades. A series of events drove the evolution towards...
by Camille Corr Chism | Marketing, Packaging, Print Services
In the past year, subscription boxes have become a leading trend in the online shopping industry. The largest eCommerce companies carved out a $10 billion market in 2019, according to McKinsey. Subscription services were already gaining popularity, however, growth...
by Camille Corr Chism | Customer Communication, Packaging, Print Services, Sustainability
As a packaging engineering geek, I constantly look at the packaging that ships to my home. Ecommerce shipments experienced an explosion increasing 75%-80% in the first half of 2020 versus 2019. For those who decide to forgo the in-store experience, skip BOPIS (buying...
by Camille Corr Chism | Consumables, Marketing, Packaging, Print Services, Sustainability
Packaging and printing: it’s more than what meets the eye. In today’s world, packaging is everywhere and used for almost everything — be it the cereal box in the local grocery store or the packaging used to contain your dreaded COVID test kit. With that said,...
