by Deborah Corn | Events, Featured, Girls Who Print, Print HERstory Month
‘Women’s Print HERstory Month’ coincides with Women’s History Month to align storytelling that empowers and inspires the fierce, fabulous females of print, as well as young women and students entering the industry or considering print as a career. Launched in 2019,...
by Deborah Corn | Digital Print, Events, Inkjet, Print Production, Print Sales, Print Services, Software and Systems, Trade Shows, Video, Workflow
This international print industry event showcases innovations and further developments in high-speed digital print and finishing HUNKELER INNOVATION DAYS FEBRUARY 27 – MARCH 2, 2023 • LUCERNE, SWITZERLAND Learn more here HUNKELER LONG AND PROSPER! Deborah Corn...
by Deborah Corn | Customer Communication, Digital Media, Featured, Future of Print, Marketing, Print Media, Print Sales, Print Services, Sales, Tips, Trends
Greetings Citizens of the Printerverse and welcome to a New Year! For the first time in 3 years, it feels like an actual NEW year and not a continuation of what I refer to as the uni-year. The uni-year covers anything that happened between March 2020 and December 31,...
by Sandy Hubbard | Customer Communication, Marketing, Print Sales, Print Services
What does it take to succeed at marketing in today’s printing business? I’ll tell you what it doesn’t take. Buying into the hustle-bro marketing mythology. What is hustle-bro mythology? If you watch YouTube, you see snippets of pre-roll advertising that feature...
by David Murphy | Digital Marketing, Digital Media, Marketing, Social Media
Executing an effective social media for your print business is easier said than done. After all, social media marketing can be ambiguous. ROI is hard to measure. “Going viral” is close to impossible. So why even try? Because social media, across its various platforms,...
by Sarah Ohanesian | Featured, Operations, Tips, Tools, Training
The new year is meant to be a time of renewed purpose and energy but, in reality, it can be overwhelming catching up with all the things we didn’t want to deal with in December. Organizational productivity and goal setting can quickly get pushed to the side. I’m...
by Deborah Corn | Buyers, Events, Featured, Future of Print, Print Buying, Print Media, Print Production, Print Sales, Print Services, Printers
Greetings Citizens of the Printerverse! Another year for the printing industry is in the books. It seems like it zipped by although I can remember how slow the days and weeks felt at the beginning of the year. That is all just a blur now. So much has changed this...
by Sandy Hubbard | Marketing, Print Media
Gong! The clock strikes midnight and a new year is here. Are you ready to build your print business from the inside so it works better on the outside? Working on the inside of the business sounds lofty and philosophical, but what does it look like in action? Let’s...
by Camille Corr Chism | Packaging, Sustainability, Trends
It’s hard to believe the year is almost over! Here’s a quick recap of the exciting packaging topics covered this year. Overall, several interesting packaging topics were covered in 2022. The blog series began the year with the topic of fast-food packaging. The very...
by Tod Cordill | AI, Digital Marketing, Marketing, Operations
What a year in flux and uncertainty 2022 has been. COVID has receded, and life got back to some semblance of normal, but cases are up 50% over the past two weeks. Americans are as divided as ever, and the major political parties still have a winner-take-all attitude....
by David Murphy | Digital Marketing, Digital Media, Marketing
For many printers, digital marketing in 2022 was like a rickshaw ride on a rolling cobblestone road. Fast, bumpy, fun, scary, rewarding, painful, interesting, and exhilarating. Things moved fast in the first few months of the year, mostly due to the macroeconomic...
by Pat McGrew | #PrintSampleTV, Marketing, Sales
At the end of every year, it is good to take some time and look back at where you’ve been. The world of print samples became vibrant again this year as many trade shows fired up their engines, attracting creativity that was remarkable. From Print4All in Milan...
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