by Deborah Corn | Creative, Customer Communication, Featured, Girls Who Print, International Print Day, Print & Digital, Print Media, Print Production, Printerverse
The global print community will gather to celebrate Girls Who Print Day on October 13, and International Print Day on October 26, hosted online by Print Media Centr September 28, 2022 — The Printerverse – Two print industry milestone events hosted and produced...
by Deborah Corn | #ProjectPeacock, Buyers, Creative, Customer Communication, Design, Education, Featured, Marketing, Print Buying, Print Production, Print Sales, Print Services, Project Peacock, Video
The secret to earning referrals and long-term loyalty with print customers for their printing and print marketing needs is really no secret. Creative collaboration is the key to success. Collaboration can take many forms. On the lowest end, we have information...
by Sandy Hubbard | Email Marketing, Marketing
The following customer success story will help you improve your newsletter engagement and content marketing results. For my birthday, my cousin ships a gigantic gift box filled with unusual items she collects all year. Might be silver ornaments shaped like body parts...
by Tod Cordill | Digital Marketing, Marketing, Search Marketing
It takes a lot of content about a topic to increase search traffic results. Google takes several factors into account when deciding how high to rank your website for a particular search, including: Overall website quality The amount of content related to the topic The...
by Camille Corr Chism | Packaging, Sustainability, Trends
Usually, this blog covers packaging from a print and digital perspective. This month, the blog is dedicated to automotive packaging and will give a quick recap of the Auto Pack Summit held in Greenville, SC this year from September 7 to September 9, 2022. Print lovers...
by David Murphy | Digital Marketing, Digital Media, Marketing
Sending print customers newsletters is an idea that has crossed the mind of every print business owner or marketing manager. “We should start sending out newsletters!” Sounds like a good idea, but is it? Here are three reasons not to send newsletters: Newsletters are...
by Pat McGrew | #PrintSampleTV, Digital Print, Packaging, Print Services
The hot topic this year is packaging and all of the things you can do with it. It’s the most common billboard available and it isn’t used to its full capability. Think about it, every package can carry a logo and a tagline, but what about an invitation to buy an...
by Deborah Corn | Featured, Labels, Packaging, Print Media, Print Sales, Print Services, Sales, Trends
On August 6th, I attended KushCon Tampa with Will Crabtree – aka #WillThePrinter, co-host of the PrinterChat series on Podcasts from the Printerverse and owner of Tampa Printer, Gorilla Gurus and Sign Parrot, and Jim Cox, General Manager of Tampa Printer. KushCon is...
by Sandy Hubbard | Digital Print, Events, Marketing, Print Media, Print Services
Are you focused on recruiting new members and getting buy-in from your prospects? Try using variable print when holding your recruiting events. Personalizing the marketing package helps you gain trust and commitment. I’ll give you two examples of how to combine...
by Tod Cordill | Marketing, Social Media
Many, maybe most, companies still don’t understand how to use social media to improve their business. There are many ways that social media can help: Customer service Identify and engage with prospects Generate prospects with social advertising Public Relations...
by Camille Corr Chism | Consumables, Digital Print, Environment, Packaging, Print Sales, Print Services, Sustainability, Trends
Have you ever wondered what you or your customers can do with your decorated, embellished packaging and printed materials post-use? Once you really start digging into the topic, it becomes apparent that the word ‘sustainable’ has many meanings. It seems as if the...
by Pat McGrew | #PrintSampleTV, Augmented Reality, Digital Print, Labels
This is the story of dimensionality. Textures, shine, matte, and a host of other print embellishment options can take print to a new level. The differentiation that texture brings is something you can test for yourself. Think about the last handful of business cards...
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