by Deborah Corn | #PrintSales, Buyers, Featured, Marketing, Operations, Print Buying, Print Sales, Print Services, Sales, Tips, Trends
Imagine having to drive 45 minutes for a haircut, or to get clothing altered. Imagine no malls or shopping centers to stroll through on a rainy Sunday. Imagine no family-owned restaurants to bring out of town guests, no local bars to watch the big game, no local small...
by Sandy Hubbard | Marketing, Print Media
In the children’s board game Chutes and Ladders, players strive to systematically make it to the top of the game board. Through rolls of the dice, they can have their route accelerated with ladders for shortcuts or hindered by chutes, which drop them back in their...
by Tod Cordill | Digital Marketing, Marketing, Marketing Automation, Operations
Earlier this year, after COVID seemed to change everything, I wrote about communication lessons learned during these unusual times. While we may see the light at the end of the COVID tunnel, things will be getting worse before they get better. While the...
by Kelly Mallozzi | #PrintSales, Operations, Print Sales, Print Services, Sales, Training
Not only am I a TV junkie, but I like to fancy myself a trendsetter (kinda). And so, I am proud to say that I have been watching Schitt’s Creek since it premiered on the POP TV network back in January of 2015. If you have never seen it and you like comedies, I would...
by Karis Copp | #ElevatePrint, Augmented Reality, Digital Marketing, Elevate Print, Events, Future of Print, Marketing, Print & Digital
We are close to closing the book on a strange and difficult year. The pandemic, politics, and social issues seem to be forcing an already divided world further apart. But in the face of economic and personal hardships, there have been examples of humanity at its best,...
by Deborah Corn | Digital Marketing, Featured, Marketing, Operations, Print Sales, Print Services, Sales, Training
Huddle up Printerverse! We have been inching our way down 2020 to the goal post and the end is in sight. All of our pivoting and re-planning and prospecting has gotten us here. Good job! Now, we can kick and take our chances to score a few immediate sales before time...
by Kelly Mallozzi | #PrintSales, Employment, Finance, Operations, Print Sales, Printers, Sales, Training
We’ve all probably had one or more. Some of us have probably even been one at one or more points in our careers. You might even have one or be one right now… A TERRIBLE BOSS. But if you’ve never had one, or been one, and you have put it on your bucket list for...
by Karis Copp | Augmented Reality, Creative, Data, Design, Interactive, Software, Tools
Well, we’re not together again just yet. Who else is nostalgic for the naivety of spring, when we thought the situation might be short-lived? Now we’re in autumn, and I think many of us are a bit more pragmatic about the short-term and long-term impact of the...
by Sandy Hubbard | Newsletter, Print & Digital, Printers, Tips
A printer came to me with a dilemma. One of his customers wanted to buy his family printing business and turn it into an in-house print-design department. Having the only print shop in his small town, he felt a responsibility to stay independent and serve the...
by Deborah Corn | #ElevatePrint, #IPD20, Education, Elevate Print, Events, Featured, Girls Who Print, International Print Day, Press Release, Print Media Centr, Printing United, Social Media
Get Ready for a Double Celebration – International Print Day and Girls Who Print Day Go Back-to-Back The global print community has a lot to look forward to in October, with International Print Day taking place on October 21st, closely followed by Girls Who Print day...
by Deborah Corn | #PrintSales, Digital Marketing, Featured, Girls Who Print, International Print Day, Operations, Print Sales, Print Services, Sales
It’s almost month seven of COVID disruption and things are not getting much better. The United States leads the world with cases and deaths and the trajectory presented by Dr. Fauci from the White House Coronavirus Task Force shows that pattern will continue unless we...
by Tod Cordill | Digital Marketing, Direct Mail, Elevate Print, Marketing, Print & Digital
Content marketing started as an industry buzz word that has continued to gain popularity over the last decade. While it is usually associated with digital marketing, it is commonly accepted that John Deere’s print magazine The Furrow, in 1895. (No, that’s not a typo....
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