Raise Your Voice: Conversational AI in a Multisensory World
Since joining the print industry as a trade journalist in 2015, I have walked many trade shows, attended many conferences, and experienced many incredible innovations. I look forward to a print event every time, and I love seeing technology both familiar and...
Are You Selling Print Like It’s 1989?
In 1989 fax machines were state of the art communications. America Online was still in its early years. Batman was playing in the movie theaters, rejuvenating the superhero genre and reestablishing the Batman brand. Tiananmen Square and the Berlin Wall were in the...
Spice Up Your Customer Emails with Print
How do you communicate with your customers? Are you stuck in one channel or are you mixing it up and keeping it spicy? Many printers prefer to handle customer communication through email. Email is quick, immediate, efficient and affordable. As a way to stay in touch...
Print Prepares to Celebrate its Fierce, Fabulous Females as Women’s #PrintHERstoryMonth Returns in March
‘Women’s Print HERstory Month’ coincides with Women’s History Month to align the telling of stories that empower and inspire the fierce fabulous females of print, as well as young women and students entering the industry or considering print as a career. Launched in...
One Day or Day One?
My sister in law is the luckiest person I know when it comes to winning radio contests. Concerts, movie passes, you name it. And when she called me a month ago to tell me that she had won tickets to see Oprah at the Barclay Center in Brooklyn, some of that luck rubbed...
2020 CMYK Manifesto: Research, Regroup, Relax, Reinvent
Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a pretty unique vantage point since it allows me to be able to meet with, speak to and learn from so many of you out there each year. This annual post is...
Three Tech Trends for Print… in 2020 and Beyond
Happy 2020! That number alone sounds pretty futuristic – I’m sure if our child selves were asked what 2020 will be like, many of us would have conjured up images of flying cars, robot helpers, and food replacement pills. Well, we’re not quite there with the flying...
Earning Trust is a Marketing Imperative
Trust. It’s a big topic in the marketing world right now. Google search on brand or marketing trust or “brand trust” and “marketing trust” over the past few months and you’ll see articles in websites like Forbes, AdAge, TechCrunch, Business2Community, and Social Media...
Is Your Marketing Program as Attention-Grabbing as a Tricorn Hat?
Create a three-cornered marketing communications powerhouse to open doors, get recognized, and make yourself indispensable. I am a huge believer in print plus email as a powerhouse marketing combination, and I write about that topic a lot. When you add a third...
Baby How You Feelin’? Is it Good as Hell?
It’s a new year. And I love New Year for the opportunities it presents. Renewal. Focus. Setting Goals. Deciding what needs to change and then planning for how to manifest it. You need look no further than a gym in these first few weeks to see that nearly everyone...
2019: A Year of Setbacks, Comebacks, and Givebacks for Print
Greetings Citizens of the Printerverse! It’s almost time to close the books on 2019 which means it’s a perfect opportunity to look back at some of the subjects that drove discussions in the Printerverse this year, and what we can learn from them moving forward....NEW ON PMC!
PMC Podcasts!
- Ep. 2 Print Buying #UKvUSA: Creating Conversations That Matter to Print Customers
- Ep.4 #PrinterChat Podcast: Are One-Stop Print Shops Hype or Hope?
- Nettl and The Power of Global Partnerships with Robert Finnie
- Project Voice Part 1 with Deborah Corn and Karis Copp
- FESPA, Sportswear Pro and the Power of a Global Org with Michael Ryan, Group Exhibition Manager
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