by Pat McGrew | #PrintSampleTV, Customer Communication, Marketing, Packaging, Print Sales, Print Services
When was the last time you played with a deck of cards? Real cards, not the online solitaire version? Over the last couple of years, I’ve found myself with decks of cards in my hands – real ones – that aren’t the traditional hearts, diamonds, spades, and clubs, but...
by Kelly Mallozzi | Print Sales, Print Services, Sales
This summer was supposed to be my summer of trying new things. I have been talking to a lot of my clients in sales and marketing in print organizations across America. I tell them that to move forward they must change their thinking, be bold, be adventurous, and try...
by Deborah Corn | #PrintSales, Buyers, Customer Communication, Featured, Marketing, Print Buying, Print Sales, Print Services, Sales
If you read my posts with any frequency or listen to the Print Buying UK v. USA Podcast co-hosted by me and Matthew Parker, you probably know I focus on helping printers create long-term relationships with print customers. I benefited from long-term relationships with...
by Tod Cordill | Customer Communication, Digital Marketing, Marketing, Print Sales, Print Services
The other day a client forwarded me an email that was written by the president of a commercial printing company who asked: Does anyone have suggestions for marketing specifically designed for lead generation? I’ve done plenty of work with this client over the years...
by Camille Corr Chism | Environment, Future of Print, Packaging, Paper, Print Services, Sustainability
The most recent drive towards sustainability motivated many companies to rethink packaging. Popular brands scrutinize the carbon footprints of their products. Packaging received so much attention during the Pandemic that Forbes Designated 2021 – The Year of the...
by Sandy Hubbard | Customer Communication, Marketing
Whether you bring in a pro to help you update your website — or do it yourself — there are 10 things to do before you hit the publish button. But first! I’d like to talk about one of my early clients. Mike Hasson was the founder of the Hasson Company, a...
by David Murphy | #seo4printers, Digital Marketing, Marketing, Operations, Print Sales, Sales
What do you think is the highest-priority marketing objective of print businesses today? To drive sales revenue or drive lead generation? Recent research shows that lead gen is #1. This was surprising to me at first because you can’t pay the bills with leads....
by Pat McGrew | #PrintSampleTV, Marketing, Print Services, Sales
Do you carry business cards? Some people have started to avoid them and exchange phone bumps to transfer contact details. Others take pictures of the card but don’t accept it to transport home. I’m an avid business card collector. They help me remember the contact and...
by Deborah Corn | #ElevatePrint, Diversity & Inclusion, Elevate Print
In July of 2020, I reached out to five industry organizations to get their statements in regard to implementing policies and programs to proactively address diversity and inclusion in the printing industry. You can read it here. Almost a year later, I checked in to...
by Tod Cordill | Customer Communication, Marketing, Print Sales, Sales
I remember the first time I read about the marketing funnel and how prospects go through an awareness, consideration, and decision process on their way to becoming a customer. It made so much sense. The other elegant thing about the funnel is it is large on top and...
by Camille Corr Chism | Design, Operations, Packaging, Print Services, Sustainability
Here are some tips I want to share to ensure you have the best packaging for your product. The buzz around sustainability, online shopping, shortages sparked by COVID-19, and the unboxing experience means that packaging has received a lot of attention lately. These...
by Sandy Hubbard | Marketing, Print Media, Printers
Timing. Is. Everything. Do your print customers know this? Do they know the clock is ticking? Do they know that time is flowing and tomorrow things may look very different? Are you prepared to educate them so they can get time on their side? Then and now. I help a...
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