by Pat McGrew | #PrintSampleTV, Marketing, Operations, Print Production, Print Sales, Print Services, Sales, Slider
A few weeks ago, we had a chance to create a bucket of new episodes of Print Sample TV! We have some cool things coming, including a look at some new options for enhancing print with foil, new inkjet technologies, and some great ideas for how to create your own print...
by Deborah Corn | Customer Communication, Featured, Operations, Print Buying, Print Sales, Sales
I have had vast conversations with big-budget buyers and print buyers buying on a budget over the last two years. I have spoken to designers, marketers, and decision-makers on all levels. One thing most have in common – uncertainly regarding their futures, and where...
by David Murphy | Customer Communication, Digital Marketing, Email Marketing, Marketing, Sales
Many printing companies rely on email as their primary communications tool for reaching customers and prospects. Generally, email is used more than phone calls and face-to-face meetings combined. But email is hard and it’s getting harder. As old and omnipresent as it...
by Camille Corr Chism | Design, Packaging
As the holiday season approaches and the weather cools off, people gravitate toward warm comfort foods like soup. What does comfort food like soup have to do with packaging? Believe it or not, the history of soup and its commercialization goes hand in hand with...
by Sandy Hubbard | Buyers, Creative, Marketing, Print Media, Print Sales
In the past, my client sent top prospects a glitzy book — a sales-oriented white paper. It was packaged in a royal purple turned-edge leather binder with a branded silver clasp. Bling-a-bling-bling! The white paper (created by a big-name agency) was crammed with...
by Kelly Mallozzi | Customer Communication, Marketing, Print Sales, Sales
Sales Notes from a Campaign Trail Having just run for a seat on my town council, campaigning for two solid months, and having not only won but having received the most votes of anyone in my district, including two popular incumbents, I can tell you that the metaphors...
by Pat McGrew | #PrintSampleTV, Direct Mail, Marketing, Print Sales
The folks at the Envelope Manufacturer’s Association have a mission – envelopes. But it is more than that! They share ideas, compare notes on things like keeping staff motivated, finding staff, and finding that all-too-precious commodity – the paper and other...
by Deborah Corn | Featured, Marketing, Operations, Print Sales, Print Services
I recently wrote an article about the return of the theater experience for the Ricoh Business Booster site where I am an active contributor, providing info and intel for developing long-term relationships with print customers and sharing creative ideas for generating...
by Tod Cordill | Digital Marketing, Direct Mail, Marketing, Print & Digital, QR
Last month’s Have QR Codes Finally Reached Their Glory Days? Blog post illustrated the resurgence of the QR code in marketing. When looking through my mail the other day I decided to take a look at how companies are using the QR codes in their direct mail. The...
by David Murphy | Digital Marketing, Marketing, Operations, Print Sales, Print Services
What is a customer worth to your business? The simplest calculation is your customer lifetime value (CLV), which is the profit you expect to earn from an average customer over the life of your business relationship with that customer. To simplify, suppose your average...
by Kelly Mallozzi | Employment, Girls Who Print, Print Sales, Print Services, Sales
Ok people I can see that you can see that I am fired up right now, and with good reason. I just spent all day recently on the #GirlsWhoPrint Day annual conference online (replays here) in which we had nineteen powerful and influential women in the print industry...
by Camille Corr Chism | Design, Marketing, Packaging, Print Production, Print Services
Startups juggle many things when launching products. It is a combination of taking care of business and a labor of love to make sure every detail is just right. While there is a great deal of excitement around tweaking the product, finding customers, marketing, and...
