Guest post by Kenneth Theriot, TheRiot Agency We bet you know your overall sales targets and marketing themes. But does your marketing team know what the sales team is up to, and vice versa? Picture this: A global print and packaging company has a robust team of sales...
Humans. We are imperfect. We make mistakes. Some of us, though, make lots more than others. It’s a continuum, really. Unfortunately for me, I have been rating pretty high on the half-ass scale lately. I’m sure you are saying to yourself, “No, Kelly! It’ can’t be!” But...
The Printerverse – October 16, 2019 – Project Peacock Print Fair, the traveling ‘roadshow-and-tell’ event from Print Media Centr, is heading to Toronto, Canada. The final event of 2019 will bring tangible Printspiration to print-loving Canadian creatives, print...
Greetings Citizens of the Printerverse! It’s October and that means our industry holiday is on the horizon. International Print Day (IPD) is global celebration of print through social media for 24 hrs. The party starts at 6PM ET in the United States on October 22nd...
Years ago when I was on the small initial team developing a brand new software product we hired someone to focus on integrating a help and learning system into the product. He immediately started talking about how we needed to integrate a new concept called...
Should we use seasonal content in print and email if we want people to engage, remember and even share? The answer is YES if the seasonal content is fresh, original, memorable and has a unique point of view. Here’s how to add a seasonal element to your...
I just flew back from Chicago and the last ever Print show (sigh) and boy are my arms tired. That’s a Dad joke for those who don’t know. I spend a good lot of my time creating new and hopefully valuable content for the print industry as it relates to sales and...
Revenue growth through inkjet is real, and it’s a technology every print shop should be discussing. Our Printerverse panelists will provide an overview of their inkjet offerings and share how their customers are generating income and new print opportunities with...
This inaugural Girls Who Print Day panel will share career advice and discuss the multitude of creative, strategic and scientific employment opportunities available within the print industry. Panelists: Ricoh Heather Poulin, DirectMail 2.0 Erica Switzer, Canon...
Hear case studies that illustrate how a new technology purchase can enhance print shop offerings and open new doors to new markets in the process. Panelists: Eagle Systems, DirectMail 2.0, Konica...
As International Print Day (IPD) gears up to celebrate its sixth year, print enthusiasts from all over the world will have the opportunity to declare their love for the original communications delivery device through 24 hours of social media sharing. The party starts...
Printers, Service Providers… lend me your ears. For far too long you have focused on price over value. Your need to ‘win’ the job has come at a great expense, literally, not only to your business but to the industry. The race to the bottom is not one you should be...
![[Video] The Digital Advantage: Empower Your Print Shop with Inkjet](https://i0.wp.com/printmediacentr.com/wp-content/uploads/2018/11/Inkjet-01.png?resize=1080%2C675&ssl=1)
![[Video] HELP WANTED: The Industry Needs Girls Who Print!](https://i0.wp.com/printmediacentr.com/wp-content/uploads/2018/11/Help-01.png?resize=1080%2C675&ssl=1)
![[Video] Viable Verticals: Unlocking New Paths to Profit](https://i1.wp.com/printmediacentr.com/wp-content/uploads/2018/11/verticals-01.png?resize=1080%2C675&ssl=1)
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