by Sandy Hubbard | Sales, Tips
Is it possible to get new customers in this topsy turvy time? Here’s a story about a little kid who not only did it but created a winning nine-point formula. My son, Nate, was nine years old when I was laid off from my corporate publishing job. The business had not...
by Karis Copp | Automation, Data, Design, Employment, IoT, Operations, Print Media Centr, Trends, Workflow
How do you define the ‘print industry?’ To borrow a lyric from The Sound of Music, how do you catch a cloud and pin it down? So vast is its context and so far-reaching is its impact, exploring the future of work in relation to the print industry has its challenges....
by Kelly Mallozzi | Operations, Print Sales, Print Services, Sales, Training
There is a great song in the smash musical Hamilton in which Angelica sings about three facts of her life that are all true at the same exact time, even though those three things seem like they are in opposition to one another, and how hard it is for her to reconcile...
by Deborah Corn | Digital Marketing, Direct Mail, Future of Print, Marketing, Mobile Shopping, Print Sales, Print Services, Sales, Video
For as long as I can remember, the day after Thanksgiving in the U.S. has been the Olympics of retail shopping in malls and stores. When the clock strikes 5 am (or some ungodly hour before dawn) thousands of in-store shoppers go gang-busters for doorbuster deals on...
by Tod Cordill | Digital Marketing, Marketing, Print & Digital, Print Sales, Tips
COVID-19 has brought us the future of digital marketing even faster than the rapid pace we were experiencing. These changes are not something we can wait out until things return to business-as-usual. This month I’ve looked at current trends and how a commercial...
by Karis Copp | 3D Printing, Automation, Data, Design, Environment, Future of Print, IoT, Packaging, Print Services, Printers, Software, Software and Systems, The Cloud, Trends, Workflow
At the onset of the COVID-19 pandemic, some lauded a positive of the widespread virus – a win for sustainability, a chance for our natural habitat to ‘heal’ as people stayed home, factories closed their doors, cars stayed off the roads, and flights were grounded....
by Sandy Hubbard | Marketing, Print Sales, Print Services, Sales
“If you want me to use print for marketing, make it the kind of print that makes me some money.” My client told me he was leaving money on the table with every purchase. The will-call counter for his specialty parts business was so busy he had no time to...
by Deborah Corn | #ElevatePrint, Diversity & Inclusion, Elevate Print, Events, Featured, Future of Print, Marketing, Print Media, Print Sales, Print Services, Printers, Printerverse, Sales, Trends
August 11, The Printerverse – It’s time for print to raise its game. Elevate Print, a free online event from Print Media Centr and technology partner INKISH with support from 15 industry organizations will be helping the industry do just that from August 25 – 27, 10AM...
by Deborah Corn | #ElevatePrint, Diversity & Inclusion, Elevate Print, Featured, Future of Print, Operations, Print Media, Print Services, Printers, Printerverse
Over the past few weeks I have been immersed in conversation and online discussion about my post, Black Lives Matters, and The Future of Print. I wish I could say the feedback was all positive, but it wasn’t. In this 115 comment and growing post in my LinkedIn group,...
by Tod Cordill | Digital Media, Digital Print, Direct Mail, Marketing, Print & Digital, Print Sales
Back in the 1980s, I met my future and current wife who grew up in the family print business. I loved walking around the shop and seeing, and sometimes feeling (I couldn’t help myself!), all the cool jobs flowing through the printing and bindery processes. But I was a...
by Karis Copp | #PMCpodcasts, Augmented Reality, Creative, Design, Digital Print, Future of Print, Operations, Paper, Podcast, Print & Digital, QR, Trends
Walking around my neighbourhood has been very strange for a while now, and I’m not sure I’ll ever get used to it. I live right in the heart of my city (Bristol in the UK), which is usually bustling with people in the bars, restaurants and cafés, especially at this...
by Sandy Hubbard | Print Sales, Sales, Training
Just for fun, I get together with copywriters, speechwriters, ghostwriters and all kinds of cool writer types. We practice persuasive writing as a group. We use games, prompts and timed sessions to keep ourselves “fit.” Quick and confident writing. Sounds good,...
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