by Deborah Corn | Buyers, Customer Communication, Featured, Print Buying, Print Media, Print Production, Print Sales, Print Services, Printers, Sales
Print has always been a potent channel for direct marketing and communication, and one of the safest. This is not new information to us. But recent events on Twitter including the image above sent out by ‘Nintendo America’ have sent shockwaves through the...
by Sandy Hubbard | Marketing, Operations, Print Media
End-of-year business planning is a time of opportunity. It’s a chance to make your print business more powerful and strategic. It should happen across all departments and be handled systematically and proactively. Is that how fiscal year-end works in your...
by Tod Cordill | Customer Communication, Digital Marketing, Marketing, Operations, Print Sales, Print Services
Are you getting noticed by your print customers? Do you know how they found you? I recently sat in on a client’s sales call with a prospect. When asked the proverbial “how did you hear about us?” question, the prospect answered, “I don’t know. You guys are...
by David Murphy | Digital Marketing, Digital Media, Marketing
Does your print business have a social media strategy? Maybe you publish a post everyone once in a while or perhaps you read, like, and comment on the Facebook posts of others. If so, it could be said that “not having a social media strategy” is your strategy. After...
by Pat McGrew | #PrintSampleTV, Marketing, Sales
Before every trade show, event, or customer meeting, look at your business cards. What do they say about you and your company? Do they give your company, name, title, and contact details? Perfect! They should. But if you stop there you miss an opportunity to create a...
by Deborah Corn | Buyers, Customer Communication, Featured, Print Buying, Print Media, Print Production, Print Sales, Print Services, Printers, Sales
If print customers are thinking of you as a print vendor and not as a print partner, you are in serious trouble. You are interchangeable. You are competing on price. You are a number on a spreadsheet. You aren’t top of mind for recommendations or referrals. You are on...
by Sandy Hubbard | Marketing, Printers
Whether you are marketing yourself or marketing your printing company, it can be challenging to get rolling again if you’ve gotten off track. Here are some easy ways to get your marketing program unstuck and on the road to success. WHAT’S REALLY HOLDING YOU BACK? When...
by Tod Cordill | Buyers, Customer Communication, Marketing, Print Sales
“Nobody ever asked me what customers I wanted before.” This was told to me by the VP of Sales at a $25 million revenue commercial print business a few years back. Throughout his career, new print customers came in seemingly randomly by referrals, leads from the...
by David Murphy | Digital Marketing, Digital Media, Marketing
Selling print to large enterprise accounts can be a very profitable and scalable strategy. An effective way of landing a major account is a strategy that’s called account-based marketing (ABM). An ABM strategy can help capture major accounts and transform a printing...
by Pat McGrew | #PrintSampleTV, Marketing, Operations, Sales
Every print association has had the same problem – how do you keep members engaged and interested in your events? Over the pandemic years, we were confined to online meetings, and some organizations found that sending out boxes with cups, hats, pins, and buttons to...
by Deborah Corn | Creative, Customer Communication, Featured, Girls Who Print, International Print Day, Print & Digital, Print Media, Print Production, Printerverse
The global print community will gather to celebrate Girls Who Print Day on October 13, and International Print Day on October 26, hosted online by Print Media Centr September 28, 2022 — The Printerverse – Two print industry milestone events hosted and produced...
by Deborah Corn | #ProjectPeacock, Buyers, Creative, Customer Communication, Design, Education, Featured, Marketing, Print Buying, Print Production, Print Sales, Print Services, Project Peacock, Video
The secret to earning referrals and long-term loyalty with print customers for their printing and print marketing needs is really no secret. Creative collaboration is the key to success. Collaboration can take many forms. On the lowest end, we have information...
