by Jennifer Grace | Events, GRAPH EXPO, Millennials, Print Media Centr, Printerverse
If you’ve read my last two articles then you know how excited I was to have the opportunity to walk the show floor and attend some of the events at GRAPH EXPO this year. I talked to a lot of people, went to a lot of booths, saw a lot of amazing print technology....
by Jennifer Grace | GRAPH EXPO, Marketing, Operations, Print Media, Print Services, Social Media, Tips
If you read my article last month then you know that I am gearing up for my first ever GRAPH EXPO. As I mentioned before I am a lucky girl to be able to help cover social media for GRAPH EXPO right on the show floor. That means for all printers, graphic designers, and...
by Jennifer Grace | GRAPH EXPO, Millennials, Print Media, Print Services, Social Media
GRAPH EXPO will bring in 400+ exhibitors to Orlando this year! In previous years I have watched the show as best I could via Twitter feed. This year I am excited to announce that I will be flying to Orlando not just as a show floor visitor, but as a part of the action...
by Jennifer Grace | Environment, Marketing, Millennials, Print Media, Print Services
With digital media being such a large part of our lives it’s hard to remember how BIG the printing industry really is. The truth is that print is all around us all of the time. From the clothes we wear to the food we buy and even the art that we hang on our...
by Jennifer Grace | Marketing, Social Media, Tips
Is it possible that you are not connecting with your audience in a way that is meaningful to them? If you feel like your social strategy is becoming stale it could be time to look towards a greater source for inspiration as I had to do just recently for a client. This...
by Jennifer Grace | Digital Media, Marketing, Print Media, Printers, Social Media, Tips, Tools
As marketers we have to consider the world that we live in. With smart phones, tablets, high def monitors people are flocking to YouTube for, well, just about everything. Think about your own personal style of internet research. Be honest. How often do you click on...
by Jennifer Grace | Interactive, Marketing, Print & Digital, Print Media, Print Services, Printers
Print in the World of Marketing, Yesterday and Today Here we have reached the last, yet probably most relevant, segment of Print as a Lifestyle Choice. Last month we talked about how print revolutionized the world. It’s true that Gutenberg changed the course of...
by Jennifer Grace | Print Media, Print Services, Printers, Publishing
How Print Advanced Civilization and Expanded the Human Mind The famous Wendell Phillips wrote, “What gunpowder did for war the printing press has done for the mind.” From books, to articles, to theories, to how people view the world and life in general, civilization...
by Jennifer Grace | Marketing, Print & Digital, Print Services, Printers, Publishing, Trends
Print and Neuroscience Emily Dickenson once said, “The brain is wider than the sky.” Of course she was right. The statement is as true today as it was then. The human brain is as much a mystery to us as are the cosmos. In fact, The Society for Neuroscience wrote on...
by Jennifer Grace | Marketing, Millennials, Print Media, Print Services, Printers, Publishing
Can you believe that we are already half way through the first month of the new year? I am sure you have thought about it already. How will your print be different this year than the year before? How should something that has been around longer than your grandparents...
by Jennifer Grace | Marketing, Millennials, Print Media
This past Friday was December 18th. Do you know what that means? If your answer is “no” then what’s wrong with you?! I mean keep reading, there might still be hope for you. Seriously, it was the premier of the new Star Wars movie—The Force Awakens– and as you...
by Jennifer Grace | Consumables, Education, Environment, Marketing, Millennials, Paper, Print Media, Print Services, Tips, Training
Here we have reached our last, perhaps most concentrated, misconception that print is bad for the environment? If you use toilet paper, paper towels, or buy packaged goods in the store (thinking cereal or anything else packaged in paper), then you are actually buying...
