by Jonathan McGrew | Marketing, Operations, Print & Digital, Print Media, Print Services, Printers, Software
Communication has changed a lot over the years; we now have smartphones that can do just about everything except brush our teeth. Our inbox replaces our mailbox in many cases so that we can funnel communications through our preferred channel—and our text message and...
by Jonathan McGrew | Marketing, Print & Digital, Print Media, Print Services, Printers, Tips, Trends
There is no doubt that today we live in an omnichannel world. From our mobile phones loaded up with apps, photos and text messages to the physical print we still receive, the average person is being stimulated by information every second of the day. Hey! Put the phone...
by Jonathan McGrew | Direct Mail, Marketing, Print & Digital, Print Media, Print Sales, Print Services, Social Media
Today’s decoder ring topic jumps off from last month where I talked about making your website work for you. In that article I eluded to the fact that websites are the first conquest when trying to bring your message to market. However, that is just one of many ways...
by Jonathan McGrew | #seo4printers, Digital Media, Marketing, Mobile Media, Operations
Recent inspiration has given light to something I think will help many of those roaming the Printerverse. In the past I have talked about how to understand the different areas of print, leverage the lessons learned and make sure you are being relevant. Then it struck...
by Jonathan McGrew | Buyers, Data, Finance, Marketing, Print Buying, Print Sales, Printers, Sales, Tips, Training
by Jonathan Malone-McGrew, EDP For anyone that knows the McGrew name, it comes as no surprise when I tell them that I am in the print industry. As some of you may know, I spent my formative years growing up inside a print software development company that quickly made...
by Jonathan McGrew | Direct Mail, Marketing, Sales, Tips
By Jonathan McGrew, EDP The trip to the mailbox can be an interesting experience. For anyone that says print is dead or direct mail isn’t being sent, you obviously haven’t seen my mail slot after returning from a week on the road. The thing that strikes me about the...
by Jonathan McGrew | Data, Marketing, Print Services, Printers, Tips, Tools, Training, Trends
We are surrounded by data. In fact, I think I hear my iPhone 6+ buzzing as I write this. As communicators, the question is how much data are you using to develop relevant, engaging and accurate communications? As part of both the printing and marketing industries, it...
by Jonathan McGrew | Print Media, Print Services, Software, Tips, Tools, Trends
By Jonathan McGrew, EDP This is the time of year when we all make our resolutions, right? Go back to the gym. Eat healthier. Procrastinate less. But what about your print resolutions this year? At this juncture it would be easy to jump to the green initiatives. Print...
by Jonathan McGrew | Print Media, Print Services, Printers, Software, Software and Systems, Tips, Tools, Trends
By Jonathan McGrew, EDP When we get to this time of year (my birthday month), it always feels like it is the time to regroup on what has happened over the past 10-12 months. Call it birthday reflection… What I noticed this year watching the Print market and all of the...
by Jonathan McGrew | Events, GRAPH EXPO, Print Services
by Jonathan McGrew, edp Looking in the rear view mirror is most times not advised; people will tell you it doesn’t lead to forward looking vision and facilitates being stuck on what has already happened. In the case of GRAPH EXPO, we look back to reflect on the...
by Jonathan McGrew | Events, GRAPH EXPO, Marketing, Print Media, Print Services, Software, Software and Systems, Tips, Tools, Training
by Jonathan McGrew, edp Preparing for this year’s GRAPH EXPO got me thinking; in recent years trade shows have been challenged to grow—or at the very least stay the same size. Many shows have suffered the ill fate of declining attendance or, worse yet, shutting down...
by Jonathan McGrew | Operations, Print Services, Software and Systems, Tips, Tools, Training
By Jonathan McGrew, edp In many ways Print still makes the world go round; if you consider all of the things we print today it is easy to see that it has its place and opportunities—even if the prediction of printing’s demise has been foretold for well over a decade....
