by Roberto Blake | Design, Marketing, Print Media, Tips
Developing a personal brand has always mattered, because reputations and referrals have always been a cornerstone of business success. The phrase personal brand get’s a lot bad press. People fail to understand that it is basically the “presentation...
by Roberto Blake | Creative, Design, Marketing, Print Media, Print Services, Tips
Every year we hear about the premature death of print. Yet somehow each and every year we find that the print industry is alive and well. It’s true that print designers are struggling to find jobs. It’s true that some smaller print shops find themselves...
by Roberto Blake | Creative, Marketing, Print Media, Print Services, Tips
People have been discussing how to save print, when the real question should be: How can print help our business? Yes, it is hard to track the ROI and value of print marketing… if you are only thinking about what the value is for yourself and the bottom line....
by Roberto Blake | Buyers, Design, Education, Print Buying, Print Media, Tips, Tools, Training
Printing may seem very straightforward but the reality is there are some technical considerations to printing that are just over looked and as a result sometimes things are not printed and the highest quality they could be. File formats can be confusing and...
by Roberto Blake | Design, Print Media, Print Services, Printers, Tips
As a graphic designer I constantly find myself in a position where I either have to recommend a print vendor or I have to use one for myself. There some specific things I look for in a relationship with a print vendor whether it’s for myself or for my clients....
by Roberto Blake | Creative, Design, Print Buying, Print Media
by Roberto Blake Print Design is one of the more challenging aspects of being a graphic designer. There is more to it than the pixels of digital and web design. You have to consider the digital print production process and how the types of media you are printing on...
by Roberto Blake | Blogging, Marketing, Print Sales, Print Services, Printers, Sales, Search Marketing, Social Media
By Roberto Blake The secret is out; everyone needs to be a media company. We all know that Social Media is not a fad; we know that Content is King and Distribution is Queen; we know that Context is fickle God that can make or break our business and us. Great. Now...
by Roberto Blake | Marketing, Mobile, The Cloud, Video
by Roberto Blake Disruption doesn’t have to be a bad thing. In fact you should look for ways to turn it to your advantage and scale your business for the future, instead of being left behind. Taking and advantage of new technologies can usually help you in a few...
by Roberto Blake | Creative, Design, Marketing, Tips, Tools, Video
By Roberto Blake Despite whatever you’ve heard from your favorite marketing guru, business cards are not DEAD in 2015, they won’t be dead in 2020 or 2025 for those of you clever people trying to “future proof” your marketing strategy. The...
by Roberto Blake | Creative, Design, Marketing, Print & Digital
By Roberto Blake “Presentation isn’t everything, it’s the only thing…” If you’ve never heard that quote before, it’s because it belongs to me. Your customers won’t get far enough to know whether your website or product works properly, fits their needs or has a great...
by Roberto Blake | Creative, Design, Employment, Jobs, Marketing, Print & Digital, Print Media, Print Services, Social Media, Tips, Tools, Training, Trends
By Roberto Blake It’s 2015, and the landscape of graphic design has changed dramatically from how it was even a decade ago. This is not only a matter of new technology, but also a matter of a shift in the direction of advertising and marketing itself. There’s...
