by Sandy Hubbard | Customer Communication, Marketing, Print Sales, Print Services
What does it take to succeed at marketing in today’s printing business? I’ll tell you what it doesn’t take. Buying into the hustle-bro marketing mythology. What is hustle-bro mythology? If you watch YouTube, you see snippets of pre-roll advertising that feature...
by Sandy Hubbard | Marketing, Print Media
Gong! The clock strikes midnight and a new year is here. Are you ready to build your print business from the inside so it works better on the outside? Working on the inside of the business sounds lofty and philosophical, but what does it look like in action? Let’s...
by Sandy Hubbard | Marketing, Operations, Print Media
End-of-year business planning is a time of opportunity. It’s a chance to make your print business more powerful and strategic. It should happen across all departments and be handled systematically and proactively. Is that how fiscal year-end works in your...
by Sandy Hubbard | Marketing, Printers
Whether you are marketing yourself or marketing your printing company, it can be challenging to get rolling again if you’ve gotten off track. Here are some easy ways to get your marketing program unstuck and on the road to success. WHAT’S REALLY HOLDING YOU BACK? When...
by Sandy Hubbard | Email Marketing, Marketing
The following customer success story will help you improve your newsletter engagement and content marketing results. For my birthday, my cousin ships a gigantic gift box filled with unusual items she collects all year. Might be silver ornaments shaped like body parts...
by Sandy Hubbard | Digital Print, Events, Marketing, Print Media, Print Services
Are you focused on recruiting new members and getting buy-in from your prospects? Try using variable print when holding your recruiting events. Personalizing the marketing package helps you gain trust and commitment. I’ll give you two examples of how to combine...
by Sandy Hubbard | Customer Communication, Marketing
A clear marketing message is a challenge for most printers. We write and write and write, thinking that print customers care. They don’t. I’ve talked about brevity and simplicity – and now I want to focus on clarity. When I perform Marketing Reviews, I see printers...
by Sandy Hubbard | Customer Communication, Marketing, Operations, Print Sales, Publishing
Your business deserves the very best treatment in telling its story. Elevate it with print! Here’s why, and I believe this with all my heart: Print makes stories memorable. It gives ideas stature. Statistically, most of us have written carefully-crafted...
by Sandy Hubbard | Finance, Marketing, Operations, Print Media
A bittersweet side effect of my consulting work with clients is that owners sell their print businesses when they hit a pre-determined level of success. That comes about at my prompting. I have only myself to blame. You see, at the beginning of our relationship, I ask...
by Sandy Hubbard | Marketing, Print Sales, Sales
Marketing to the SaaS sector starts by understanding the everyday challenges of this type of business. Today let’s learn about Software as a Service – SaaS, and how they can solve their most significant problem with print. Why should SaaS care about print? To get in...
by Sandy Hubbard | Buyers, Marketing, Sales
I was brought in as an expert by another marketing consultant. He was working with an international company, and one of their tried-and-true lead gen programs was not doing the job anymore. We met with the corporate marketing people, and they explained the program....
by Sandy Hubbard | Customer Communication, Marketing, Operations, Print Sales
To improve our businesses, we need to continuously learn about the people we serve. Think about the process of asking for customer feedback, for example. While it’s not specifically a marketing activity, it shows customers we care about our relationship with them and...
