by Sandy Hubbard | Marketing, Print Sales, Print Services, Sales
“If you want me to use print for marketing, make it the kind of print that makes me some money.” My client told me he was leaving money on the table with every purchase. The will-call counter for his specialty parts business was so busy he had no time to...
by Sandy Hubbard | Print Sales, Sales, Training
Just for fun, I get together with copywriters, speechwriters, ghostwriters and all kinds of cool writer types. We practice persuasive writing as a group. We use games, prompts and timed sessions to keep ourselves “fit.” Quick and confident writing. Sounds good,...
by Sandy Hubbard | Marketing, Print & Digital, Print Sales, Sales
In times of uncertainty, look for toe holds where you can wiggle into new verticals or open doors in your market. Small openings can lead to big opportunities. Toe holds are especially important when your competitors are distracted and not paying attention. Stick...
by Sandy Hubbard | Email Marketing, Marketing
When I was a kid, there was this thing called the Helping Hand Program. If you were hurt, lost or in danger, you could knock on the door of a house that had a handprint sign in the window, and the family would watch over you while they called your parent. Even though...
by Sandy Hubbard | Email Marketing, Future of Print, Print & Digital
“HEY, printers! How will you use email in 5 – 10 – 20 years?” Have you thought about it? Have you planned how email will be part of your business? How will you use it to make money and get print customers? Let’s take a stroll down memory lane to 25 or so...
by Sandy Hubbard | Print Media, Print Services, Printers
To help print thrive, we must find ways to share our personal stories about print with those outside the industry. Emotional stories and vivid, life-changing memories remind people of the role that print has played in their own lives. Do you have print-powerful...
by Sandy Hubbard | Email Marketing, Marketing, Operations, Print Services, Sales
How do you communicate with your customers? Are you stuck in one channel or are you mixing it up and keeping it spicy? Many printers prefer to handle customer communication through email. Email is quick, immediate, efficient and affordable. As a way to stay in touch...
by Sandy Hubbard | Email Marketing, Marketing, Newsletter, Print & Digital, Print Media, Print Sales
Create a three-cornered marketing communications powerhouse to open doors, get recognized, and make yourself indispensable. I am a huge believer in print plus email as a powerhouse marketing combination, and I write about that topic a lot. When you add a third...
by Sandy Hubbard | Operations, Print Sales, Print Services, Sales, Training
Remember the 1988 romantic comedy Bull Durham? Every season baseball groupie Annie Savoy adopts a single-A league player from the Durham Bulls as her project, to improve, using her own homegrown rules. Like Annie, every year I, too, take on a project (just the...
by Sandy Hubbard | Marketing, Newsletter, Print & Digital
I’m sitting down with a solopreneur to help get marketing under control. “It’s been about five years since I really worked on marketing,” she says. “It’s a real beast.” Beastly — ha! — I like that. Yes, I can see how business owners would view their marketing program...
by Sandy Hubbard | Blogging, Email Marketing, Newsletter, Print Media
Should we use seasonal content in print and email if we want people to engage, remember and even share? The answer is YES if the seasonal content is fresh, original, memorable and has a unique point of view. Here’s how to add a seasonal element to your...
by Sandy Hubbard | Newsletter, Print & Digital, Print Media, Print Sales
Freshman year in college, a friend “willed” me her work-study job in a campus library. Located in a beautiful white marble building, the library was a simple room with glass-front barrister bookcases, glossy wood tables, and clerestory windows. In the afternoons, the...
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