by Sandy Hubbard | Email Marketing, Marketing, Printers
Email is a basic tool, but it is very powerful and has decades of marketing practices behind it. It’s perfect for a printing company on a budget. Using affordable and strategic marketing tools such as email on a regular schedule will help plant your brand firmly and...
by Sandy Hubbard | Print Media, Print Sales, Sales
Assumptions about pricing can kill your business. Recently I talked to a printer who sold half his business. The unprofitable half. “What led you to this point?” I asked. Ten years, he said, of making pricing assumptions without backing them up with facts. Ten years!...
by Sandy Hubbard | Customer Communication, Marketing
Whether you bring in a pro to help you update your website — or do it yourself — there are 10 things to do before you hit the publish button. But first! I’d like to talk about one of my early clients. Mike Hasson was the founder of the Hasson Company, a...
by Sandy Hubbard | Marketing, Print Media, Printers
Timing. Is. Everything. Do your print customers know this? Do they know the clock is ticking? Do they know that time is flowing and tomorrow things may look very different? Are you prepared to educate them so they can get time on their side? Then and now. I help a...
by Sandy Hubbard | Marketing, Printers
I toured a printing company that printed the DVD packaging and disks for Netflix, back when the entertainment giant sent DVDs to people’s homes for viewing. The printer was growing and had the floor space to install a brand new specialty press with a dedicated...
by Sandy Hubbard | Marketing, Print Sales, Sales, Tips
No matter what’s going on in the economy, there’s money to be made for printers who can get in the door with real estate brokers. To sell deeply and profitably, you must develop relationships and earn a seat at the project planning table. To do that, you’ll want to...
by Sandy Hubbard | Blogging, Marketing, Social Media
To stand out online and in your customers’ minds, authority matters. Whether you have the biggest printing company on the planet or you run the print shop down the street, you need “cred” to attract attention. There are two types of attention you want to cultivate....
by Sandy Hubbard | Customer Communication, Data, Marketing, Operations, Print Sales, Print Services, Sales
When the magazine I ran for 22 years closed its doors, the owners offered me all the business data and customer lists for free. They were not going to do anything with it, and everything would be purged by the end of the tax year. So I said yes. Saying yes not only...
by Sandy Hubbard | Customer Communication, Employment, Marketing, Operations, Print Services
It’s the pandemic, people! Marketing departments in printing businesses — and in your client’s company — are being disrupted. Employees are being reassigned, laid off, taking paid time off, or pivoting to address urgent priorities. In this environment,...
by Sandy Hubbard | Creative, Marketing, Print Media
Doing a small project — even one with a ridiculously cheap budget — can be a way to show customers that creative marketing gets direct, measurable results. Having some fun in the process makes you endearing and spotlights you as a preferred vendor. Helping...
by Sandy Hubbard | Marketing, Print Media
In the children’s board game Chutes and Ladders, players strive to systematically make it to the top of the game board. Through rolls of the dice, they can have their route accelerated with ladders for shortcuts or hindered by chutes, which drop them back in their...
by Sandy Hubbard | Print & Digital, Printers, Tips
A printer came to me with a dilemma. One of his customers wanted to buy his family printing business and turn it into an in-house print-design department. Having the only print shop in his small town, he felt a responsibility to stay independent and serve the...
