Use These 3 Marketing Stats to Create More Print Sales from Leads
2019 is half-way done and most everyone I have been speaking with is looking at sales numbers and measuring performance. Strategies and plans will be put into place to achieve or exceed this year’s goals. If you are getting ready to crank sales efforts by breaking out your prospecting list, here are 3 stats from […]
The Sad Truth About Paper Options and the Paper Supply Chain
I AM MAD AS HELL AND I CANNOT TAKE IT ANYMORE.. and I am not alone! At a recent event I attended, a panel represented by 5 paper mills and 1 merchant heard from a vocal crowd of printers who were less than thrilled with the current state of the paper supply chain. I am […]
Profitable Print Relationships with Print Champion Matthew Parker
This PMC podcast travels over to my side of the pond to hear from Matthew Parker, print consultant and founder of the website profitableprintrelationships.com. Matthew was a print buyer himself for 20 years, working for a variety of organisations before striking out on his own on the consultancy side. Now, he uses his inside knowledge […]
Project Peacock Rides into Dallas for One Night of Texas-Sized Printspiration for Print Customers and Printers on June 27th
The Printerverse – May 29, 2019 – Print Media Centr’s show-and-tell event, Project Peacock Print Fair, will be held at Brake and Clutch Warehouse in Dallas, Texas on June 27, continuing the mission to showcase the new possibilities for print marketing through innovative printing technology and techniques, in a unique and impactful setting. Following the success of the […]
Get Bullish On Print… or Get Out of The Way.
If you are a negative Nelson or Nancy, please skip this post. The time for hand-holding and putting on a smile to keep you optimistic about the industry is over. It’s your turn to get on board with the future of print, give back, elevate your game… or get out of the way. You have […]
What Can Glamping Teach Us About Customer Experience?
My husband’s parents are known for taking us on memorable family vacations. One year, all the adults and grandkids navigated down Oregon’s breathtaking McKenzie River in drift boats. We learned to fly fish like they do in the movie A River Runs Through It, with the long fishing poles whipping back and forth. We camped […]
Project Peacock Print Fair; A One-Night Only Pop-Up Event for Print Customers and Printers
The Printerverse – Print Media Centr (PMC) is expanding Project Peacock by taking it beyond the conference rooms of ad agencies and in-house marketing departments and bringing it to intimate event spaces, around the US. Project Peacock, a traveling show-and-tell created by Deborah Corn, the Intergalactic Ambassador to The Printerverse at Print Media Centr, began […]
2019 CMYK Manifesto: Invest in Your Audience
Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a pretty unique vantage point since it allows me to be able to meet with, speak to and learn from so many of you out there each year. This annual post is my contribution to the […]
Project Peacock Peeks: Applications with Canon Solutions America
See some of the print possibilities with inkjet presses from Canon Solutions America. Step up your print marketing game… Peacock Long and Prosper! *********************************** Connect with Canon Solutions America: http://csa.canon.com Request print samples from Canon Solutions America: http://samples.printmediacentr.com *********************************** Project Peacock is produced by Print Media Centr. Connect with the Printerverse: https://printmediacentr.com Project Peacock Peeks […]
Are Print Management Services Signaling the End for Print Buyers?
As an in-house corporate print buyer, “Dee” has managed print spend budgets ranging from $15 million to $80 million for large ad agencies and Fortune 500 companies. Over the last decade, she has become increasingly concerned for the print industry and the talented print production professionals who lose their jobs as Print Management Services swoop […]
7 Ways to Score Higher on the Customer Leaderboard
When your customers rank you on their supplier scorecard, do you know how you are rated and what data is being used? In my experience, many printers don’t know the answer — nor do they use any kind of customer feedback process to make improvements. Without a clear process, you can be in jeopardy of losing […]
Project Peacock Reaches New Heights Sharing Printspiration with Agencies and Brands in Boston and NYC
When Aetna knocks, most people would run to the door. But that wasn’t the case when Thomas Wynn, Head of Print Management at Aetna reached out to me. He requested Project Peacock come to his office and meet with his print production and creative teams. Project Peacock is a digital print show-and-tell I have been […]
